Whatsinit? Tells Users what’s in their Food in 12 Words or Less

[prMac.com] London, United Kingdom – For the vast majority of people, understanding and deciphering complex and confusing food label ingredients is impossible, and often leads to making eating choices that aren’t aligned with their weight management and wellness goals – or are just plain unsafe and hazardous to their health. Finally, this common problem has a brilliant solution: the innovative new Whatsinit? app from Two Docs Ltd.

Whatsinit? 1.3 uses an extensive and constantly-growing database of more than 25 food categories – including sweeteners, preservatives, fruits, vegetables, proteins, dairy and so on – to help users quickly and clearly understand exactly what’s in their food.

Here’s how the app works: users start by entering any ingredient via keyboard, camera or voice. They can either enter the full word(s), or let the app’s dynamic search function offer predictive suggestions. Whatsinit? then rapidly produces a simple, reliable and concise description in 12 words of less. In addition, each ingredient is color coded: green (widely considered safe), yellow (may cause a few side effects), orange (may cause significant side effects), or red (widely considered unsafe).

If they wish, users can also choose to read a more detailed – but still clear and comprehensible – description that includes aliases (i.e. other names that the ingredient goes by), nutrients and potential side effects. The information that Whatsinit? provides is more comprehensive and complete than what is provided on packaged foods. All content is created by qualified professionals in the food and health industry, and researched exclusively for Whatsinit? – which means that users won’t find it anywhere else. In addition, users can also easily and quickly:

* Instruct the app to flag any ingredient, list of ingredients, or entire food groups that they may be allergic to, are trying to avoid (e.g. monosodium glutamate), or that they dislike
* Choose one of the app’s pre-set diets, such as lactose intolerant, nut allergies, vegan, and more
* Access the entire app offline when a Wifi or data connection is unavailable
* Save and share what they find across social media (e.g. Facebook, Twitter, WhatsApp, etc.)

And on top of this, Whatsinit? features a wealth of in-app original content that is regularly created by medical professionals, nutritionists, dieticians and trainers, including: blog posts on wellness, insightful “did you know” facts, unbiased product reviews, and a curated summary of the latest food-related news.

“Whatsinit? takes the guesswork out of choosing food, and gives people control over what they eat – and just as importantly these days, what they don’t!” commented Temi Alanamu of Two Docs Ltd.

Whatsinit?, the innovative new app that quickly, clearly and precisely tells users what’s in their food, is available now from the App Store and Google Play. There is no cost to download the app, and there is no in-app advertising. A Kickstarter campaign for Whatsinit? is currently underway. Anyone can back the project in exchange for premium app upgrades and exclusive rewards.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 8.0 or later
* 166 MB

Pricing and Availability:
Whatsinit? 1.3 is Free and available worldwide through the App Store in the Food & Drink category. There is also an Android version available on Google Play.Whatsinit? 1.3
More Info
Download from iTunes
Download from Google Play
YouTube Video (Demo)
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Based in London, UK, Two Docs Ltd. founders Temi Alanamu and Rob Renton are extremely passionate about demystifying food ingredients. Their mobile app Whatsinit? allows everyone to quickly and easily understand what they eat, to support medical or lifestyle goals and healthier food consumption. All Material and Software (C) Copyright 2017 Two Docs LTD. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Mark Johnson
Media Director
United States
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