WaterField’s New Professional Backpack is Ready to Hit the Boardroom

[prMac.com] San Francisco, California – WaterField Designs, an innovative leader in Apple laptop sleeves, bags, and cases for tech gear, announces the Pro Backpack, designed in collaboration with customers to address the style and functionality needs of modern executives. A sumptuous, full-grain leather panel adorns the streamlined, black ballistic luxury backpack, lending it a refined look suitable in even the most professional environments. Ergonomic straps ensure comfort and abundant pockets keep work items easily accessible and organized. An optional, removable Executive Folio for a MacBook Pro, pen, files and other small accessories combines convenience and elegance for carrying these essentials to meetings.

“When we set out to design the Pro Backpack with customers, they told us they wanted something highly functional to support them throughout their day, while looking sharp enough for the C-suite,” explained company owner Gary Waterfield. “They wanted a lightweight bag that stands upright for easy access to their entire mobile office during meetings and provides carrying options for the train, the office, and airports. The Pro Backpack does all this and more.”

Pro Backpack Business- and Commute-friendly Features:

* Suit-worthy design: premium, full-grain leather accent panel in four color choices, a robust ballistic nylon base, and waterproof YKK zippers; streamlined shape and clean lines mask the bag’s large capacity; sweat-mesh lining on the padded straps and backside keeps work clothes fresh, even after a long day.

* Multiple carry options: ergonomic straps for carrying backpack-style on the commute, a leather top handle to carry briefcase-style at the office, and a wheeled suitcase pass-through for easing through airports. For a streamlined look, backpack straps can be stashed in the suitcase-handle pass-through.

* Dual main compartments: one area boasts a suspended, protective laptop compartment to fit up to a 15-inch MacBook Pro and a pocket for files or a tablet, and another capacious chamber holds anything from technical gear to an after-work change of clothes.

* Strategically-placed, multi-functional pockets: a top pocket for iPhone and other sensitive items ” quickly accessible to the wearer, but out of reach from fellow commuters; a discreet pocket beneath the leather panel designed for convenient access by swinging the bag off one shoulder; two side compartments ” with internal pockets and a key fob ” to hold tech, personal necessities, and a water bottle or umbrella.

* Optional Executive Folio: black ballistic nylon and premium leather to match the Pro Backpack; lightly-padded internal laptop compartment with pen slots and a softly-lined iPhone pocket on one side; a document pocket on the facing side; exterior zippered pocket for small or flat items; in two sizes for 13- and 15-inch Macbook Pros; TSA friendly.

The Pro Backpack is designed to anticipate professionals’ needs throughout the workday while promoting comfort and projecting elegance. The bag joins WaterField’s Staad Laptop Backpack and Bolt Backpack to form the WaterField professional backpack collection. The Pro Backpack’s first production run sold out within an hour of an early offering to customer design participants, affirming that the product reflected their preferences. WaterField Designs’ practice of working with interested customers to crowd-source product designs has resulted in gear that addresses genuine needs. Past collaborations include a collection of cases for the Nintendo Switch and the popular Air Porter Carry-on for travelers.

Availability and Pricing
Pro Backpack: $349. Executive Folio: $89. Backpack and Folio purchased together: $399 (USD).
Colors: Black ballistic nylon with a choice of black, chocolate, crimson or gray premium, full-grain leather.
Dimensions and weight: 16.5 x 13.5 x 7 inches. 2.9 lbs.
Pre-order now. Shipping begins June 8, 2018.WaterField Designs
The Pro Backpack
YouTube Video (Pro Backpack Features)

WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to stylishly and responsibly transport their technology. WaterField manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, smartphones, tablets, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at "Our Story”. Copyright (C) 2018 WaterField Designs. All Rights Reserved. Apple, the Apple logo, MacBook Pro, and iPhone, are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Heidi Marzke
Director of PR and Marketing
United States
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