[prMac.com] Auckland, New Zealand – Neccessory Ltd. is pleased to announce its new HiLO Lens is the first right angle lens and has just launched on Kickstarter. The HiLO Lens accessory brings the advantages of swivel/rotating digital camera screens to the iPhone and iPad.
Early digital cameras came with fixed screens but in later models swivel/flip/vari-angle screens became popular. This new freedom meant the screen no longer needed to be aligned with the scene, so awesome photos from unique angles became possible. Many photographers insist on having this camera feature.
Like early digital cameras, today’s smartphones such as the iPhone and tablets like the iPad and iPad Mini have the screen and camera in a fixed position. This makes it difficult to capture low angle shots, or take photos over a crowd. The revolutionary HiLO Lens redirects the camera 90 degrees so it becomes easy to get more creative angles in your photos.
For the iPad and iPad Mini the HiLO Lens makes photography much more practical. Tablets are uncomfortable to hold at arms length when framing photos, they also look out of place. With the HiLO Lens the tablet can be held at waist level and the photo of the horizon framed while looking down at the iPad screen.
“HiLO Lens offers possibilities for the iPhone and iPad that never existed before. The HiLO Lens is fantastic for getting low level photographs of young children and pets – just like the pros do” said Mark Hampton the creator of HiLO Lens.
The Kickstarter crowdfunding campaign has been launched to bring HiLO Lens into production. Anyone can back the HiLO Lens project on Kickstarter now and receive one of the first HiLO Lens to be produced.
To fund the initial production of HiLO Lens the team turned to Kickstarter, a crowdfunding website. Backers on Kickstarter can pre-purchase HiLO Lens now. Only after backers pledge a total of $27,500 (USD) on Kickstarter will the pledges be collected, then the initial production run will be made. If the funding goal is not reached then backer’s pledges are not collected. HiLO Lens has already raised over 60% of the goal! Backers can pre-order the HiLO Lens now for only $60 on Kickstarter. If the Kickstarter campaign is successful then In 2013 the HiLO Lens will retail for $79.95
HiLO Lens makes it easier than ever to take memorable photos with an iPhone. With HiLO Lens discover a new angle. Visit the HiLO Lens project on Kickstarter.HiLO Lens
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Neccessory Ltd. was established in 2012 at Auckland, New Zealand. Neccessory Ltd. is developing innovative mobile computing accessories. HiLO Lens is the first accessory proposed by Neccessory Ltd. Copyright (C) 2012 Neccessory Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
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