This Mother’s Day, iPhone users can say it with a song

[] Hitchin, United Kingdom – It’s hard to find an original way to say that you care that goes beyond the usual flowers and card combination. But now iPhone app AcoustiCards makes it possible to make and send a ballad that’s highly personalized with a name and all the best things about someone. From Mums into sewing or sailing, baking or bowling, AcoustiCards has the lyrics just for them.

And the app has loads of other occasions covered too. Top technology commentator Adam Engst said: ‘I found a huge grin breaking out on my face as I listened to my birthday song… Give it a try!’ And users can also brighten someone’s day with a song that says ‘Congratulations’, or simply ‘You’re Great’. Tim Hole, Personal Performance Coach, believes there is a lot to be said for unexpected gestures. “I actively encourage people to reach out more regularly to everyone they know, because in doing so they strengthen bonds, build bridges and open pathways of possibility. Send an unexpected message today and see what happens!”

The AcoustiCards app has been developed by award-winning Hertfordshire-based radio producer, Paul Arnold. He was facing some tough times a little over a year ago when he decided to throw his money and energy into creating a unique personalised musical greetings app. Paul brought his skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs. Paul says: “Having an idea for an app, is in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. To see the smile on people’s faces when they get to a line in the song that is perfect for them – that makes it all worthwhile.”

AcoustiCards is growing and welcomes ideas for songs, or approaches from a singer or a band who would like to be involved.

Notes To Editors:
* The AcoustiCards app is free to download for iPhone, iPad and iTouch
* Recipients do not need to download the AcoustiCards app to access
* Preview as many personalised AcoustiCards musical greetings and jingles as you like before making your selection
* Songs cost from 0.69 to 1.99
* For more information or to arrange an interview with app creator Paul Arnold, please contact Paul on 07941 356026 or email
* To hear example cards, please visit website

About the creator:
Paul Arnold is a radio producer and engineer with three Sony awards and an equal number of BBC Innovation awards to his name. Working two days a week making trails and packages for BBC Radio 4 and 4 extra, he freelances the rest of the time. His previous work has included Chain Gang, the bite-sized radio drama told by its listeners, and Easter Diaries, winner of a 2012 Jerusalem award at BAFTA in October. More details can be found at website.

Story of production:
Having an idea for an app up your sleeve is, in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. With a background in audio production, music and interactive projects, Paul wanted to create something that would let people send a personalised song as a gift or greeting. From the initial idea of taking requests for songs by email (too expensive) to doing versions of ‘Happy Birthday’ (too complicated in terms of rights, apparently) the idea gradually focused down into an iPhone app which could seamlessly mix hundreds of options into the song. Nearly a year after the process begun and an awful lot of learning, (Paul last programmed a computer when the keys were made of rubber and you saved your work to cassette), AcoustiCards was launched in November 2012.Pictures in Sound
AcoustiCards 1.9
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Located in Hitchin, United Kingdom, Pictures in Sound provides quality audio production and engineering, backed by years of experience in the industry. It was set up by Paul Arnold, an award-winning producer of radio drama, features, promotions and interactive projects for the BBC. Copyright (C) 2013 Pictures in Sound. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Paul Arnold
+44 7941 356026
United Kingdom
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