The Shana Tova App – Where Technology Meets Tradition

[] Toronto, Canada – With the Jewish New Year approaching, Cipher New Media announces Shana Tova 1.1 for iOS, a perfect way to inspire a new tradition by sending personalized mobile new years greetings to family and friends. Currently available for iPhone(R), iPad(R) and iPod touch(R), the Shana Tova App enables users to select from 5 templates, include a custom photo and share their personalized New Year’s greeting via email or Facebook. Included in each greeting card is information about the holiday, its traditions and blessings that can be shared with loved ones around the world.

“Our goal was to create a fun, entertaining way for friends and family to experience and celebrate the Jewish New Year by combining the best of technology and tradition. We wanted an app that would span generations and be enjoyed by everyone, whether you’re a teenager, adult, bubbie or zadie,” said Gary Yentin creator of the ShanaTova App.

As a niche product, ShanaTova App has already acquired a groundswell of support via Facebook: within 48 hours of launching its Facebook page, the app had over 4000 “Likes.” Social media will continue to play an important role in sharing the joy of ShanaTova App as users can post and view their mobile creations via Facebook Connect.

The ShanaTova App contains a wealth of useful information about Rosh Hashanah, including an overview of the holiday, its story and meaning, as well as the customs and blessings. A collaborative team of Jewish teachers, scholars, designers, marketers and everyday mobile app lovers created the application.

Device Requirements:
* Phone, iPod touch (4th generation), iPad (2/3/4 generation)
* iOS 4.3 or later
* 22.0 MB

Pricing and Availability:
Shana Tova 1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.Cipher New Media
Shana Tova 1.1
Purchase and Download
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Located in Toronto, Canada, Cipher New Media is the publisher of the application. The company focuses on producing informational, educational and entertaining products for the mobile application ecosystem. Copyright (C) 2012 Cipher New Media. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Nancy Perlman
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