Technology, art and humor come together: Hotel Transylvania BooClips app

[] Based in New York – Technology, art, and humor come together in the Hotel Transylvania BooClips app, available from Castle Builders (IL) and Sony Pictures Consumer Products. Available for iOS, Android, Nook, iBooks, Mac and the PC (via, this stunning digital children’s book application takes full advantage of Castle Builders’ technology to share the story of Sony Pictures Animation’s new animated family comedy Hotel Transylvania. The movie leaps off the pages in this storybook using rich animations, video clips from the original movie, vivid images and games. Hotel Transylvania will be released in US theaters on September 28, 2012.

The BooClips(TM) app offers a wide array of fantastic features such as word-for-word narration, voiceover recording, HD videos from the movie on every page, and a 3D interface. The app’s touch capabilities include interactive animations, translation to different languages, easy navigation between pages, an animated magnifying glass, a dynamic bookmark, a puzzle game, coloring book, and an interactive cookbook.

The app’s interactive cookbook features dessert recipes in an innovative way; recipes are read out loud in sync with the text and are accompanied with cooking-related videos from the movie. Kitchen safety tips make the recipes accessible, fun, and easy to make. In accessing the cookbook’s unique features, users may find an ingredients list that is easily converted from European measurements into American, a serving converter that calculates the quantities required for various number of servings, a cooking timer, and a sharing function that allows users to share favorite recipes on Facebook, Twitter or through email. Moreover, the app pops up a random recipe by shaking the iPad and features a recording function for notes and personalized recipes.

“Castle Builders is proud to partner with Sony Pictures Consumer Products for the development of this remarkable app. We are confident that with Castle Builders’ technology and Sony Pictures Animation’s exceptional content, the Hotel Transylvania storybook apps would enhance the reading experience for children all over the world, in a fun and engaging way,” said Gil Abramovich, CEO, Castle Builders (IL).

Welcome to the Hotel Transylvania, Dracula’s lavish five-stake resort, where monsters and their families can live it up, free to be the monsters they are without humans to bother them. On one special weekend, Dracula has invited some of the world’s most famous monsters – Frankenstein and his wife, the Mummy, the Invisible Man, a family of werewolves, and more – to celebrate his daughter Mavis’ 118th birthday. For Drac, catering to these infamous friends is no problem – but his world could come crashing down when a human stumbles on the hotel for the first time and befriends Mavis. Directed by Genndy Tartakovsky. Produced by Michelle Murdocca. Screenplay by Peter Baynham and Robert Smigel. Story by Todd Durham and Daniel Hageman & Kevin Hageman.

About Sony Pictures Animation:
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2011 hybrid live action/animated family blockbuster, The Smurfs (3D) and the 2009 mouth-watering Cloudy with a Chance of Meatballs (3D) – with the family comedy Hotel Transylvania (3D) in September 2012 and the Smurfs 2 (3D) in July 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas (3D); and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D). In 2007, Surf’s Up received an Academy Award(R) nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, is turning 10 this year. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to Transylvania Movie BooClips 1.0
Purchase and Download – iPhone
Purchase and Download – iPad
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Castle Builders develops interactive digital books for children. The company was founded in 2006 by Gil Abramovich. The company’s technologal engine enables the embedding of raw content in the form of text, sounds and movies into a unique platform named the Computerized Storybook, which generates the multimedia online-book application called BooClips. The latest version of the BooClips is compatible with the iPad, the PC, the Mac, and will shortly be compatible with the Android. Copyright (C) 2012 Castle Builders. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Ori Abramovich
VP Marketing
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