Sangeetha Kailash, a name brand herself in the Bridal Make-up and Makeover design circles in South India, today announced the launch of her bridal Journal “VARAA”, the first-of-its-kind. It will be a free quarterly journal available in both print and digital versions.
Sangeetha has conceptualised the journal keeping in mind the necessity to bring out bridal and wedding trends with consumer needs at the forefront making it a hub for all marriage related information. From venues, décor, styling, entertainment, engagement, mehndi, reception, wedding, photography & videography, flowers, stationeries, return gifts and more, the magazine has you covered.
Famous Tamil Film Actor Bharath Srinivasan unveiled the logo and the first copy of the bridal journal in the presence of popular Indian Film Actress, Aathmika and numerous eminent personalities from across industries, including creative teams and associates who have been instrumental in the development of the bridal journal. It was a gala event that was held at Hotel Leela Palace, MRC Nagar, Chennai.
Prior to the launch, the audience were totally enthralled by the glamourous fashion show organised and conducted by Sangeetha Kailash, choreographed by the renowned Fashion Choreographer and Celebrity Stylist, Karun Raman. The display showcased stylists to present their latest bridal collection to the audience, with the festivals and the wedding season being just around the corner. The fashion show encapsulated the latest colours, with a traditional touch in both contemporary wedding and seasonal collections from the premium brands, Shadhan Creations and Diadem.
Speaking at the launch, Sangeetha Kailash, said, “I am glad to present this unique initiative to the public, as the brand has been established across southern states with its quality approach. This journal not only offers an interesting business opportunity for the wedding industry, but also ensures that better solutions and value addition reaches consumers.”
Coming in at a very appropriate time, as the entire world reels from Covid-19, with it having an adverse effect on the wedding industry across states, this magazine will help people make their wedding plans come to life. It will go beyond the realm of finding stop-gap solutions and minimize any instances of inconvenience while organizing a wedding.
Having had over a decade of experience in the Sales, Marketing and hospitality industry, Sangeetha has interacted with a wide range of people from various cultural backgrounds. That, combined with her interactive nature with clients, in-depth understanding of the difficulties during wedding planning, made her to think beyond make up and makeover design. And that seed grew to become the idea of starting “VARAA”. The magazine will play a pivotal role in covering multiple touch points such as changing consumer preferences, evolving demand, latest industry trends on par with excellence to ensure latest and updated wedding related information available conveniently and easily with every issue.
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