Simple FX – The Simplest Foreign Exchange App for Travel

[] Hong Kong – App developer iResona Technology today proudly presents “Simple FX”, a currency conversion app specially designed for travellers. It features a unique conversion table for users to instantly convert different foreign currency amounts into their home currency with just a few swipes. It also provides additional features like flexible configuration and offline mode to suit different traveller needs. The app supports iPhone/iPodTouch running iOS 5.0 or later and optimised for iPhone 5 4″ display.

The key objective of Simple FX is to provide an easy and convenient tool for travellers. Instead of cramming loads of functionality into the app, the developer chooses to focus on the essentials and make them easily accessible. For example, most currency conversion apps display multiple currencies equivalent for a single amount. However for travellers, they are mostly interested with the currency of where they are traveling only. For this reason, Simple FX displays one currency pair at a time and uses the precious screen space to show a conversion table of different configurable amounts. This unique design makes it incredibly easy and quick to convert any amount into the traveller’s home currency.

Another smart design of the app is the user interface is optimised to be used in one hand. It is especially suitable for shopping trips as while the user is holding loads of shopping bags in one hand, he/she can still use the other one to lookup amount for the next “shopping target”. With Simple FX, gone are the days when a shopper needs to put down all his/her “shopping rewards” and punch numbers.

Simple FX’s offline mode comes really handy especially data roaming is still a luxury in a lot of places. For travellers (especially holiday makers), they won’t need the most up to date exchange rate so while Simple FX can get live exchange rates when Internet access is available, offline mode allows user to input an approximate rate manually or use the last updated rates for the calculation.

Simple FX looks and sounds simple but such simplicity is exactly what a traveller needs in the complicated foreign exchange world.

Device Requirements:
* iPhone or iPod touch running iOS 5.0 or above
* Optimized for iPhone 5 4-inch screen
* Works on iPad/iPad Mini in 2x mode
* Estimated Download Size: 970 Kb

Price and Availability:
Simple FX 1.0 is immediately available in two versions. The Full version which supports 80+ currencies has a regular price of $1.99 USD (or equivalent amount in other countries) but is now on a launch promotion sale at $0.99 until 31Jan. The Lite version is Free with full functionality but supports a more limited set of currencies. Both versions can be found under the “Travel” category in Apple iOS App Store.Simple FX 1.0
Purchase and Download
Download from iTunes
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iResona Technology was found in Hong Kong in late 2012. The company develops mobile apps for the iOS platform. Its mission is to help people getting the most from their mobile devices by simple but useful apps. Usability is always at the top of the app design checklist. Copyright (C) 2013 iResona Technology. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Billy Kan
Hong Kong
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