San Diego Harley-Davidson is joining the Phoenix Investments Partners (the “Phoenix Group”) this month, bringing Rodin Younessi’s family of Harley-Davidson dealerships totaling eight with ten total retail locations across the country.
After 27 years of ownership, Myke Shelby a.k.a “NY Myke” sold San Diego Harley-Davidson to Rodin Younessi. Phoenix Group’s desire to further expand in Southern California began in 2018 with the purchase of Los Angeles Harley-Davidson in Fullerton, CA and later Top Rocker Harley-Davidson in Canoga Park. The people, the riding culture, and passion for the brand as a lifestyle made San Diego Harley-Davidson the perfect addition to the Phoenix Group.
“We are very excited to now have a presence in San Diego,” said Younessi. “Through years of building some of the top performing dealerships in the world, we have found success through ethically-driven business principles that riders can trust and appreciate. We plan on following through with that philosophy here in San Diego as well”
Rodin Younessi, a former professional racecar driver and motorsports aficionado, sees opportunities to cultivate a premium customer experience at the dealerships and in the motorcycle community in the San Diego area. With the goal of making San Diego Harley-Davidson the epicenter of the riding community and a destination dealership for motorcycle enthusiasts everywhere, patrons of San Diego Harley-Davidson can look forward to an increased selection of motorcycles, the latest parts and accessories, various styles of riding gear and an overall enhanced customer experience.
“I’ve seen Rodin’s Harley-Davidson dealerships grow to some of the most impressive and successful dealerships in the country!” said Shelby. “There has never been a doubt in my mind that this would be the best way to ensure a great future for San Diego Harley-Davidson.”
San Diego Harley-Davidson is now in the company of top performing dealerships from coast to coast, including Los Angeles Harley-Davidson in Fullerton, California; Top Rocker Harley-Davidson in Canoga Park; Space Coast Harley-Davidson in Palm Bay, Florida; Miracle City in Titusville, Florida; Treasure Coast Harley-Davidson in Stuart, Florida; Raging Bull Harley-Davidson in Durham, North Carolina; and Falcons Fury Harley-Davidson in Conyers, Georgia.
The dealership will continue to operate at its existing location at 4645 Morena Blvd, San Diego, CA 92117 as well as their additional retail outlet location at 849 West Harbor Drive in San Diego.