Productivity and Innovation: Strategic actions for profitable and sustainable production

 With 11 years of history, BALMTA Ethanol is currently considered one of the best and largest companies in the industry by Revista Exame. The company has an organizational culture defined in values ​​and principles that have been preserved since its foundation, but which undergo constant updates to keep up with changes and market trends.

“Since 2009, BALMTA Ethanol has been based on four pillars, integrity, productivity, unity and solidity, principles that reflect the company’s ethics and morals, and which aims to naturally guide the paths to be followed. It is the organizational culture that guides our decisions and prepares the company for the future. It is what can motivate employees and help them to grow together with the enterprise” , said Leonardo Enrique, Agricultural Director of BALMTA Ethanol.

In its history, the company has always had innovative initiatives in agro-industrial processes, understanding that this is a very valuable path and making this practice increasingly present in its daily life. Innovation is the permanent search for new ideas, aiming at improving functionalities or processes capable of generating benefits. To carry out this search in an organized manner, the company sought methodologies that can be used and incorporated into people’s daily lives. The chosen method was from an American school that uses Creative Thinking, then presented through ” Weme ”, which advises companies to implement the culture of innovation.

From the identification of an existing problem, a team is created that will analyze and propose a solution. The innovation that the method brings is the involvement of people, through interviews, to define the best strategy. Once the solution is chosen, a prototype is created for testing in practice. If approved, the solution is incorporated and otherwise, the solution bank created by the team is used, aiming at a new prototype and tests.

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