Playing with Food Goes Mobile, Empowering Kids to Make Healthy Choices

[] Seattle, Washington – Smash your food… anywhere! The highly anticipated iPhone and iPod touch adaptation of the breakthrough educational game is now available in the Apple App Store, making it accessible to more families than ever. This fun and exciting mobile game encourages families to smash real foods – burgers, cola, French Fries and entire meals – to learn about nutrition, inspiring healthier food choices while providing parents with personalized emails and notifications filled with nutrition advice.

Food N’ Me inspires families to improve their lives by making healthier food choices, while addressing childhood obesity head-on. Smash Your Food was a top winner in Michelle Obama’s ‘Apps for Healthy Kids Contest’ and has since received numerous awards. The iPhone adaptation is released just in time for the holiday season and its many indulgences, this free app shows first hand, what is in the food many of us eat. Players literally smash food and see and hear for themselves the startling amounts of sugar, salt and oil in them.

Smash Your Food’s revamped game play combines healthy challenges, exciting new foods and addicting in-game achievements to revolutionize nutrition education. “Players choose from a selection of themed fridges, including new seasonal fridges starting with Halloween” says Frederic De Wulf, CEO and Co-Founder of Food N’ Me. “With over 500,000 foods smashed so far on the iPad, we expect the iPhone and the iPod touch version will help million families.”

Smash Your Food is a great way for kids to learn about what they’re putting into their bodies. When they smash common foods, Kids say things like, ‘Whoa, I had no idea that there are 25 cubes of sugar in a medium milkshake!’ It’s that exciting moment of positive education that encourages kids to change their eating behavior on their own.

“As a nutritionist and parent, I know how important it is that your child is consciously making healthy choices,” explains Marta De Wulf, Nutritionist and Co-Founder of Food N’ Me. “We’ve incorporated ‘healthy challenges’ into the game, which players accept. Imagine the surprise when a parent receives notification that their child just accepted the challenge to not drink soda for a week.”

Smash Your Food takes the complexity out of nutrition, creating a fun and educational way for kids to make healthier choices. The iPhone version’s currency, Golden Carrots, are earned by completing a variety of achievements such as guessing correctly, smashing multiple items in a row or unlocking new fridges. Once players have earned enough Gold Carrots they are able to unlock or purchase other fridges and continue on their way to becoming the “legendary smasher”.

In addition to the various fridge achievements, players can accept challenges that promote healthy lifestyle choices and earn additional Gold Carrots to unlock new fridges. Through email notifications, parents can tune in to the choices their kids are making, to support them with their new goals. “With the release of the iPhone version, we are using innovation to address childhood obesity and it’s making a difference,” adds De Wulf. According to First Lady Michelle Obama’s Let’s Move Campaign, one in every three children in America is affected by childhood obesity.

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch and iPad
* Requires iOS 4.3 or later
* 33.6 MB

Pricing and Availability:
Smash Your Food 1.0 is Free and available worldwide exclusively through the App Store in the Education category.Smash Your Food 1.0
Download From iTunes
Media Assets

Food N’ Me was created for families interested in helping to guide their children toward a healthier future. Food N’ Me informs and engages families through personalized games, healthy apps, practical tools and positive feedback. Food N’ Me is based on the children nutrition program Marta De Wulf taught to thousands of elementary school students. Copyright (C) 2012 Food N’ Me. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Paige Kirchubel
Appency for Food N’ Me
United States
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