PhotoFun: Filters? We Don’t Need No Stinking Filters

[] Palo Alto, California – If it seems like a new photo sharing app is being uploaded to the App Store every week, that’s because there is. This week’s newcomer is PhotoFun, the latest iOS app from Latin American mobile publisher Movile.

PhotoFun lets you quickly edit images by adding a frame and personalized caption before sharing it with friends. But before you roll your eyes and groan about another Instagram copy-cat, you might want to take a closer look. While the app encourages you to get creative with your photos, the developers deliberately left out filters. Instead, PhotoFun focuses on the simplicity and, yes, fun of personalizing your photos with shapes, frames, and captions.

Upon launching the free app you’ll have the option to either take or upload a photo from your Camera Roll or Photo Stream. If you’re taking a picture, you can browse through the different frames and shapes before snapping it. To do so, just swipe to the left, or tap on the frame in the scrolling menu below that you want to jump to. The same rules apply when uploading an existing image. The only difference is that you’ll be able to manually adjust your image within the frame – just pull, pinch, or zoom.

PhotoFun plans to add several more shapes but for now you can choose from a star, flower, bomb, heart, butterfly, square, circle, thumbs up, speech bubble, and TV. Once your image is ready, you’ll be taken to the caption screen. Here, PhotoFun will provide you with a few pre-installed phrases – which can be sorted through by tapping the “refresh” icon in the left-hand corner – or you can tap on the caption to draft your own.

The entire process can take less than a minute, assuming you’re decisive, and is very user-friendly. If you’re happy with your photo and caption, you can share with friends via Facebook, Twitter, or email. At its core, PhotoFun is a camera app. Is it the next Instagram? No, and I don’t think brands or Facebook will argue with me. But it’s entertaining, a little silly, and unique enough to stand out among the hundreds of other photo app options in the App Store.

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch
* iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad, iPad Wi-Fi + 4G, iPad, iPad Wi-Fi + Cellular
* iPad mini and iPad mini Wi-Fi + Cellular
* Requires iOS 5.0 or later
* 9.0 MB

Pricing and Availability:
PhotoFun 1.0.2 is Free and available worldwide exclusively through the App Store in the Photo & Video category.PhotoFun 1.0.2
Download from iTunes
YouTube Video
App Icon

With more than 10 years experience, Movile has become a major mobile services and mobile content publisher in Latin America. Its product portfolio includes M-Payment, mobile entertainment (applications, games, music, videos and images) and mobile marketing. Movile is a pioneer in services designed for smartphones, micropayments for virtual goods, HTML5 and seamless interactivity on mobile. In June 2008, the media group Naspers, which has several investments in Internet and media around the world, partnered with Movile. The company now has over 190 employees located in its nine offices in Brazil, Mexico, Argentina, Colombia, Venezuela and Silicon Valley. Movile is connected to more than 40 carriers who collectively have over 580 million mobile subscribers throughout Latin America. Copyright (C) 2012 Movile Internet Movel S.A.. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Flavio Stecca
Product Manager
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