Persona: When Having Multiple Personalities is a Good Thing

[] Minneapolis, Minnesota – There are many products on the market to help everyone who writes – software to help create story outlines, format screenplays, check the number of cliches used, collect research, correct spelling – the list goes on. However, if a writer wants to be proactive and deliberate in creating a strong and believable character, there are few, if any, choices.

Mariner Software, developers of award-winning Mac and Windows software products, has released Persona 1.0, a character development application for the Mac OS. Persona is based on this concept: by categorizing characters into archetypes, their backgrounds and psychological profiles can be established. Having this information at the writer’s disposal, a given character’s motivation becomes apparent, and then behavior and dialogue become predictable. Persona assists the writer who wants to purposely develop compelling, believable, and empathic characters for a story.

“We’re always searching for opportunities to expand what we offer to writers of all types and genres,” said Michael Wray, president of Mariner. “Persona is a definite asset to a writer’s toolbox because it focuses exclusively on the development of the characters in a story. We’re excited about adding this new app to our product line, which is going to be a great complement to all our other writing products.”

Persona contains the profiles for 32 archetypes. Accompanying these profiles is a detailed description of the archetypes’ background, behavior, qualities, flaws, and occupations. In addition are explanations of how these archetypes interact with each other and insight into what happens to the hero or heroine when either one becomes corrupt, turning into a villain or villainess.

Other features of Persona 1.0 enables the writer to:
* Explore relationships and interactions between characters
* Create Smart Groups of characters based on attributes like tags, type, sex, or any word or phrase
* Construct ad hoc groups of characters without a defined relationship, in order to explore interactions
* Add a character and shape the details, from eye color to hobbies or occupations
* Use the Names database, containing over 16,000 names, which features a name’s origin and meaning

Pricing and Availability:
Persona 1.0 is available for sale and for trial as a download, only from the Mariner Software website, and will sell for $49.95 USD. A boxed copy, a Mac App Store version, and a Windows app, will be available in the near future. Persona 1.0 requires Mac OS 10.7 or higher. This initial version of Persona is in English only; other languages will be added at a later date. Free review copies of Persona 1.0 are available to the press.Mariner Software
Persona 1.0

Mariner Software Inc, is a developer and republisher of industry recognized Mac OS, iOS, and Windows products. Founded in 1990, Mariner has established itself as a leader in the consumer, business, and education markets with such products as MacJournal, Mariner Write, Mariner Calc, MacGourmet Deluxe, StoryMill, WinJournal, MacJournal for iPad and iPhone, Mariner Calc for iPad and iPhone and now, Persona. For a complete listing of all products, visit the Mariner Software web site. With customers worldwide, Mariner is committed to delivering the highest quality software with an emphasis on total customer satisfaction. Copyright (C) 2012 Mariner Software Inc. All Rights Reserved. Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Logan Ryan
Director of Marketing
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