Peow! Peow! Studios Delivers Mobile App Help for the Colorblind

[] Sherman Oaks, California – Peow! Peow! Studios today launched The Colorblind Corrector, an iPhone app that offers sufferers of colorblindness the ability to distinguish between colors that they are typically unable to differentiate due to their condition.

Peow! Peow! Studios’ The Colorblind Corrector app works by isolating specific colors within the normal visual spectrum. By boosting specific colors and suppressing others, sufferers of the most common forms of colorblindness will finally be able to distinguish between colors that are normally affected by their condition. The user simply installs the application on their iPhone (iPad and Android coming soon) and opens it on their device; the user will now be able to peer through the camera, live, and see the world in all its color corrected beauty.

During development, Peow! Peow! Studios tested 17 diagnosed colorblind individuals from all over the world and every one of the test subjects reported 100% improvements in color perception. Using the standard Ishihara Color Test Plates (a series of colored dot patterns depicting numbers and patterns), users reported that after viewing through the app they were now able to see all plate patterns with the same results as a fully color sighted person.

“The Colorblind Corrector has made a huge difference in my personal and professional life,” said Edward Shiers, Peow! Peow! Studios, partner. “If I am having trouble with a graphic work – I just open the app and view it through my iPhone. It acts as a sort of “white balance” for my eyes and allows me to adjust for any color inconsistencies. For a color-sighted person it will be difficult to fully grasp the significance of such a specific vision corrector, but for myself and other colorblind people, this app has the potential to make a huge difference.”

Colorblindness is the inability or decreased ability to see or perceive color differences. It is an affliction that affects between 10% and 15% of the population with the vast majority of sufferers being male.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 5.0 or later
* Universal Application
* 0.7 MB

Pricing and Availability:
The Colorblind Corrector 1.0 is available worldwide exclusively through the App Store for an introductory price of $2.99 in the Medical category.The Colorblind Corrector 1.0
App Icon

Peow! Peow! Studios is a pioneering digital media company specializing in the development, production and distribution of compelling computer applications for Smartphone and tablet devices. Headquartered in Sherman Oaks, California, the independent company was founded by two British Expats who are creatively plotting their mobile app world domination. Copyright (C) 2013 Peow! Peow! Studios. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks belong to their respective owners.

###Melissa Chamberlain
Vice President, Marketing
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