Pariksha Labs updates its news app inNews to show the Big News Instantly

[] Gurgaon, India – Pariksha Labs, a leading publisher of mobile apps for Indian content, today is proud to announce the release of inNews 3.1, an update to its news reader/aggregator app for iOS and Android devices. The company claims to have pioneered sophisticated news automation technology to automatically determine the TOP news at any time and show only the BIG news in its updated reader.

inNews solves a key need for a mobile user – the need to know the big, trending, breaking news and quickly see all the stories related to this news on the mobile device. With single brand news readers one has to use multiple apps, visit multiple feeds and go thru multiple stories to identify the top stories and understand all points of view on the story. Even aggregator apps present news in the old catalog style: source->category->story. The user has to do all the hard work of browsing, move between many screens and takes a good amount of time to get a sense of what is truly trending.

inNews addresses this by leveraging sophisticated news automation technology to automatically cluster news stories based on their keywords and related entropy. Using our powerful server technologies, we can determine the TOP news at any time based on the volume and velocity of stories emerging on the topic. This is then presented to our user with all the related stories in one place. With a single tap, user can see all the articles published on a story, check out the headlines, the picture used and decide which ones they want to follow.

“inNews is built using perhaps the most powerful news automation technology in India” said Mr. Arvind Jha, Founder/CEO at Pariksha Labs. “While other news readers have taken a labor intensive route, we want to address the problem using our technological edge. Very soon we can provide our users with the life-cycle view of news – how a story develops, matures and gets phased out as new stories emerge. For those serious about news, inNews is a must have app” he emphasized.

inNews is a free app that aggregates over 1000 news feeds. “We will continue to improve our news automation technology and are looking at introducing pay-per-view type models in partnership with the news publishers. We believe that the mobile customer wants to be delighted and only a superior technology adoption can create the right impact for a news reader app”, Mr. Jha claimed. Pariksha is working on news personalization, media monitoring solutions, advanced search and keyword based filtering for the app, he said.

Paiksha has published four apps and claims a combined user base of 100,000 downloads. It has introduced the concept of virtual currency for in-app transactions and has reported initial success with the experiment. Users can transact across apps through a common registration mechanism. The other apps published by Pariksha includes inTube – an app to quickly see latest movies on YouTube; Filmi Filmy – an app to find and watch hindi film songs in video; and ThotOfU – an app to send mobile greeting cards.

Device Requirements:
* iPhone, iPad, and iPod touch
* Optimized for iPhone 5, iPhone 6/6 Plus
* Requires iOS 6.0 or later
* 9.4 MB

Pricing and Availability:
inNews 3.1 is Free and available worldwide through the App Store in the News category. There is also an Android version available on Google Play, as well as available on all Amazon devices from the Amazon store.Pariksha Labs
inNews 3.1
App Icon

Pariksha Labs Pvt. Ltd. is a leading Indian app publisher focusing on content for Indian residents/diaspora. It has 4 mobile apps around news, films, music and social gifting in its portfolio and is working on a book/magazine app. Pariksha also offers R&D focused Software Development services and specializes in building new products for its customers. Copyright (C) 2015 Pariksha Labs Pvt. Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Ashok Barua
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