Pariksha Labs adds automated summary creation capability to its news app

[] Gurgaon, India – Pariksha Labs, a leading publisher of Indian apps has announced the release of inNews: The Big News Now 3.4, India’s first news app that uses an automated summary generator to offer users the ability to see a short summary of an article. Launching the update of its news reader/aggregator app, Pariksha CEO, Arvind Jha, claimed that the company has developed sophisticated text semantic analysis and summation technology in addition to its automated related article technology that gives it an innovative edge amongst news aggregation apps.

Speaking at the launch event, Mr. Arvind Jha stated that Pariksha has pioneered use of sophisticated news automation technology to offer users a new 360-degree experience with news. “We can give users an automated summary, all related articles, all similar pictures and related videos and even a 7-day history of how a story has evolved using our news aggregation engine.”

inNews does not follow other aggregators and the source/category view of news. Instead, it relies on its algorithms to track the volume and velocity of news stories on any theme and processes the same to offer the TOP stories relevant to the user at any time. This meets the key need for a mobile user – the need to know the BIG, trending, breaking news; quickly see all the stories, pictures, videos related to this news; understand the context behind the story and how it has evolved. “With traditional aggregation, the user has to visit multiple feeds and go thru multiple stories to identify the 360-degree view of a news story. This is wrong. We must do the hard work and become smart helpers to the users” said Mr. Arvind Jha.

inNews uses a 100% server based automation engine to curate, analyze, sort and present news. “We are looking to partner with news publishers and investors in extending our technological edge and offer cutting edge experiences in news readership to Indian users. One immediate passion for me is to break the language barrier and build related article technology across Indian languages” said Mr. Arvind Jha.

Pariksha Labs is one of the few Indian app publishers which is pushing the technological edge and disrupting traditional thinking. “News is a top 10 consumption item for mobile phones and it pains to see leading news aggregators move into content sales. There is so much we can do to improve the news experience for our users and build a business” he stated. The company plans to be working on smart notifications, personalized media monitoring, cross-language related technology and adding social indicators to its volume/velocity vectors.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 12.9 MB

Pricing and Availability:
inNews: The Big News Now 3.4 is Free and available worldwide through the App Store in the News category. There is also an Android version available on Google Play.Pariksha Labs
inNews: The Big News Now 3.4
App Icon

Pariksha Labs Pvt. Ltd. is a leading Indian app publisher focusing on content for Indian residents/diaspora. It has 4 mobile apps around news, films, music and social gifting in its portfolio and is working on a book/magazine app. Pariksha also offers R&D focused Software Development services and specializes in building new products for its customers. Copyright (C) 2015 Pariksha Labs Pvt. Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Ashok Barua
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