Pallas Athene Ltd. Introduces a Mobile Nightlife Guide: Night Owl

[] London, United Kingdom – Pallas Athene Ltd. start-up from the UK has released a free iOS-based application for clubbers and night-owls providing users with a complete guide on all ways to have a great night out.

“Night Owl is not just a general guide but a night by night specific guide where the venues provide 100% accurate information themselves. That distinguishes us from all other guides of such kind.” – said Laurence Prax, Director at Pallas Athene Ltd. who is only 22 years old and can be called an expert in nightlife.

Alex Antoniou – another author behind this project is only 1 year younger and also likes to have late nights out. Together they perfected the idea of a unique guide for those who cannot sleep soundly at night. The trick of the app is that clubs, bars, etc. may register their venue for free at Your Night Owl online and provide the latest and most exact info themselves, the app is also available worldwide.

The Night Owl application has already become the Winner of Accelerator’s 2012 Student Business Plan competition for talented enterprising students. The Awards Ceremony, hosted by Mike Southon, Beermat Entrepreneur took place at the London Metropolitan University.

The app enables users to search current area or location by date and country providing multiple criteria for search including type of the venue, its ratings, distance, and music genres. The search result embodies pics, name of the venue and its location on the map and specialization. With Night Owl users may not only choose the nearest venue to go to, but plan their entertainment in the other country or city.

Night Owl provides a complete guide on bars’ and clubs’ menus with prices for food and drinks. But ratings and prices are not always the key criteria when choosing a place to go to at night. The company sometimes matters much more. Night Owl provides check-in option enabling users to see how many visitors have checked in at the moment, as well as female to male ration and age. Users may also favorite their preferred places and receive exclusive offers from them in the Offers tab.

Besides all this, the Night Owl app even enables users to add themselves and friends to the guest list of any venue registered on the above mentioned website. The app allows users to save their details like name, email, and phone number to ease the process of guest-list booking.

Device Requirements:
* 3/4/5 Gen iPhone, iPad, or 3/4/5 Gen iPod touch
* Requires iOS 4.3 or later
* 2.4 MB

Pricing and Availability:
Night Owl 1.1 is free and available worldwide exclusively through the App Store in the Lifestyle category.Night Owl – The Global Nightlife Guide 1.1
App Icon
Flickr Photos

Pallas Athene Ltd is a London based young company founded by Laurence Prax and Alex Antoniou. Their main product, The Night Owl mobile application, has already become the Winner of Accelerator’s 2012 Student Business Plan competition for talented enterprising students. The Awards Ceremony took place at the London Metropolitan University. Copyright (C) 2012 Pallas Athene Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Laurence Prax
+44 7854 045 445
United Kingdom
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