Nosy Crow Launches Animal SnApp: Farm An App with Six Rhyming Stories

[] London, United Kingdom – Independent publisher Nosy Crow is pleased to announce that its first rhyming storybook app featuring multiple stories, Animal SnApp: Farm, is now available on the App Store for iPhone, iPad and iPod touch. In this interactive app, readers swipe through the two halves of different farmyard animals in a fun slider game to unlock a unique story for each of six characters by swiping to match the correct top and bottom. Animal SnApp is recommended for children aged 3 and up.

Filled with original artwork by Axel Scheffler (whose picture book classic The Gruffalo has sold over 10 million copies and has been made into an Oscar-nominated animated short film), the app features six stories, each with stunning animation, lively child narration of rhyming texts, text highlighting, sound effects and music by BAFTA-winner Robin Beanland. Animal SnApp: Farm combines traditional storytelling with the innovation and child-centered appeal for which Nosy Crow’s apps have become recognized.

“Reading is central to our apps, and we are particularly keen on rhyming texts as they do so much to support children’s nascent reading skills,” says Kate Wilson, Managing Director of Nosy Crow. “To combine something so innovative with artwork created by someone credited with illustrating a modern picture book classic is exactly the sort of thing we should be doing.”

“The process of creating the art for these stories was refreshingly different from the way I create art for a picture book,” says Axel Scheffler. “The quality of the animation is excellent, and it’s great to see my work brought to life in this innovative way.”

Device Requirements:
* iPhone 4, iPhone 4S, iPhone 5, iPod touch and iPad Wi-Fi + 4G
* Requires iOS 4.3 or later
* 271 MB

Pricing and Availability:
Animal SnApp: Farm 1.0.0 is $3.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.Nosy Crow
Animal SnApp: Farm 1.0.0
Purchase and Download
Media Assets
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Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry working who brought on board experienced electronic games developers. It published 23 books/ebooks and three apps in 2011, and will publish 36 books/ebooks and nine apps in 2012. It was named Children’s Publisher of the Year at the 2012 Independent Publishing Awards. In the U.S. and Canada, the Nosy Crow imprint is published under the umbrella of Candlewick Press. In Australia and New Zealand, Nosy Crow partners with Allen and Unwin. Nosy Crow believes in encouraging children to read for pleasure, whatever reading material and whatever reading experience they choose. Copyright (C) 2012 Nosy Crow. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Tom Bonnick
Digital Project and Marketing Manager
United Kingdom
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Milena Schmidt
PR Manager, US

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