Nosy Crow Celebrates Thanksgiving with App Sale for Animal Snapp: Farm

[] London, United Kingdom – Independent publisher Nosy Crow is celebrating Thanksgiving with a price drop for its award-winning rhyming book app, Animal SnApp: Farm 1.0.1 by Axel Scheffler. The app, which is available on the App Store for iPad, iPhone and iPod touch, will be $0.99 USD (69p in the UK) from November 23rd through to November 26th. The standard price for the app is $4.99 (2.99p).

Animal SnApp: Farm is The Gruffalo illustrator Axel Scheffler’s first storybook app. Combining an innovative slider game with six original rhyming farmyard stories, it has an easy appeal for children aged 2 and up. The app features beautiful artwork and animation, friendly music and child narration, and an intuitive interactivity that is perfect for the very young. The rhyming texts, familiar subject, and Nosy Crow’s text highlighting feature are excellent introductions to early literacy skills, and the simple activities and stories teach a gentle set of life lessons.

“We’ve been thrilled with the response to Animal SnApp since its release,” says Tom Bonnick, Digital Project and Marketing Manager for Nosy Crow. “This is a simply beautiful app, with immense appeal for young children, and we hope that this Thanksgiving promotion means that it can enjoyed by a wider audience than ever.”

Animal SnApp: Farm is the recipient of an Editor’s Choice Award from Children’s Technology Review. The Guardian called it “a characterful mix of storytelling, play and excellent illustrations.” PadGadget wrote, “Axel Scheffler’s engaging illustrations and the apps use of animation compliment the narrative of each story. The app includes sounds and background music that add to but never overwhelm the story … Animal-loving pre-schoolers will adore playing AnimalSnApp: Farm, and parents will likely enjoy the stories even after countless re-readings.”

Device Requirements:
* iPhone 4/4S/5, iPod touch (4th/5th gen), iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad (3rd generation), iPad Wi-Fi + 4G, iPad (4th generation), iPad Wi-Fi + Cellular (4th generation), iPad mini and iPad mini Wi-Fi + Cellular
* Requires iOS 4.3 or later
* Universal app optimized for display on all iOS devices
* 10.8 MB

Pricing and Availability:
Animal SnApp: Farm 1.0.1 is only $0.99 USD (or equivalent amount in other currencies) for a limited time and available worldwide exclusively through the App Store in the Books category.Nosy Crow
Animal SnApp: Farm 1.0.1
Purchase and Download
Media Kit
App Icon

Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s publishing industry working who brought on board experienced electronic games developers. It published 23 books/ebooks and three apps in 2011, and will publish 36 books/ebooks and nine apps in 2012. It was named Children’s Publisher of the Year at the 2012 Independent Publishing Awards. In the U.S. and Canada, the Nosy Crow imprint is published under the umbrella of Candlewick Press. In Australia and New Zealand, Nosy Crow partners with Allen and Unwin. Nosy Crow believes in encouraging children to read for pleasure, whatever reading material and whatever reading experience they choose. Copyright (C) 2012 Nosy Crow. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Tom Bonnick
Digital Project and Marketing Manager
United Kingdom
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Milena Schmidt
PR Manager, US

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