Norway’s most popular fairy tale released at the iTunes App Store

[] Las Vegas, Nevada – Overactive Ink, Inc. is thrilled to announce the release of “Ashlad and His Good Helpers”, Norway’s most popular classic fairytale, as an interactive storybook app for iPad, iPhone and iPod touch. This is Overactive Ink’s second storybook release inspired by the collection of timeless Norwegian fairytales by Asbjoernsen and Moe. The application features hundreds of hand-drawn illustrations over more than 60 pages, filled with lively characters and interactivity, an original music score, and read-along narration.

“Ashlad and His Good Helpers” is the story of Ashlad and his brothers who attempt to build a ship that travels as fast by land as by sea in order to win half the kingdom and the princess. Ashlad faces many challenges given by the King, but fortunately he has the good helpers with him. The good helpers are some really interesting and strange characters that Ashlad meets through his travels, each with their special magic power. Hundreds of years old, told from parents to children over generations, the story is still fun and exciting for kids today.

To Norwegians, Asbjoernsen and Moe are synonymous with traditional folklore in the same manner the Brothers Grimm are to German fairytales. Overactive Ink’s team of artists and engineers has, together with several Norwegian advisors, created an interactive environment throughout the story that authentically reflects the time period and location in medieval Norway. With “Ashlad and His Good Helpers” Overactive Ink shares this part of Norwegian culture with an international audience. The story will soon be released for Android devices on Google Play and as an eBook on Amazon, Barnes & Noble, and the iBook store. In addition to English and Norwegian, more languages are also coming soon.

* 60 pages
* Detailed lively characters
* Colorfully illustrated landscapes
* Animations and interactivity
* Original music score and follow-along text with narration
* Optimized for the iPad; also runs on the iPhone
* Special HD version for iPads with retina display

Device Requirements:
* iPad, iPhone 3GS, 4, 4S, iPhone 5 and iPod touch (3/4/5 gen)
* Requires iOS 5.0 or later
* 250 MB

Pricing and Availability:
“Ashlad and His Good Helpers” is available worldwide exclusively through the App Store in the Books category. The application with the first part of the story can be downloaded free of charge, with the rest of the story available through an in App purchase at $5.99 (or equivalent amount in other currencies). Our next storybook app is “Ashlad and the Doll in the Grass” set for release February 2013.Overactive Ink
The Adventures of Ashlad Series
Purchase and Download
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Overactive Ink, Inc. is an interactive media company creating captivating and immersing experiences through apps, games, and educational tools for the iPad, iPhone, and Android devices. Our approach to art and technology allows for a unique blend of old meets new. Combining traditional hand drawn illustrations and animation with advanced technology, our artists and engineers share their passion for art by bringing ancient stories, folklore, and fairytales to life. Copyright (C) 2013 Overactive Ink, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Oyvind Kvanes
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