New Skinflint – UK’s 1st tech-focused price comparison app

[] London, United Kingdom – The cheapest prices from over 850 technology retailers across the UK can now be compared on iPhones, iPads and iPod touches using Skinflint, a new app for technophiles. Shoppers can use the app to search for hardcore IT hardware or consumer tech by spec, barcode or brand name to compare prices from major chains, online retailers and hundreds of independent retailers across the country. The app also enables shoppers to view offers from across the EU.

Technology shoppers can make the most of their high street, shopping centres and retail parks by comparing prices on-the-go using the mobile app’s barcode scanner on items they spot in stores. Skinflint tells shoppers whether the scanned item is cheaper and in stock from other retailers nearby. The app’s geo-location services then enable shoppers to plot their route to pick up their product at the cheapest price via Google Maps.

Each item is listed with transparent, total product pricing, including online retailers’ delivery charges where relevant. Skinflint also provides in-depth price history graphs, enabling users to check to see how the price of the product and other similar products have changed over time. A full technical specification and access to reviews from both consumers and industry professionals help shoppers to understand exactly what they’re buying and what they’re paying for, before making a purchase. Skinflint’s social media functions enable shoppers to brag about the money they’ve saved on purchases made via Facebook, Twitter and email directly from the app.

David Boston, UK Country Manager for Skinflint, said: “The ever more diverse specifications and functions of technology products confuses customers who often find themselves spending money on products that are either over or under the spec they need. Rather than being limited to comparing products by brand or name, the Skinflint app enables shoppers to search directly by their required specifications and functions. It then provides shoppers with the products that match their criteria – cutting down both the unnecessary expense and the time the shopper has to spend researching to find the product that’s right for them. Consumers that want to shop by product can go to a store, get out their camera-enabled iPhone, iPad or iPod touch and use Skinflint to scan their chosen purchase’s bar code. Skinflint then tells them which retailer has the product nearby, in stock and at the lowest price.

“Independent retailers are often overlooked in favour of major retailers in spite of the fact that they may be providing a better deal. Skinflint levels the playing field by comparing prices from high street brands, online retailers and independent specialists to provide the UK’s most comprehensive app for technology price comparison.”

Skinflint’s features include geo-location services, a barcode scanner, current and historic prices, user ratings, discounts, delivery time and stock availability filters. The app enables technology shoppers to make informed decisions about the products so they can get exactly what they want at the best possible price.Skinflint Price Comparison
Download from iTunes
YouTube Video (Demo)
Screenshot (Skinflint In Use)
Screenshot (Skinflint in Use)
Media Assets

Skinflint is the UK brand of Geizhals, the industry leader in electronics price comparison in Germany and Austria, with over 34 million prices for over 626,000 listed items from 17,499 active retailers, providing the largest market overview in IT and electronics. By adopting a totally impartial approach to retailer listings – uninfluenced by advertisers – Skinflint provides a depth of consumer electronics and IT hardware product and price information that price comparison competitors simply cannot match. With more than 850 IT and electronics retailers in the UK providing more offers at demonstrably better prices, Skinflint provides the largest IT hardware and consumer electronics market overview in the UK. Skinflint deals exclusively in new products, ensuring that shoppers only get quality goods. Copyright (C) 2012 Geizhals. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Brian Ahearne
+44 207 609 1900
United Kingdom
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