New Book Reveals How Veganism Can Fix Our World

Veganism is the closest thing there is to a magic cure for the planet, and The Sanity Diet by Gordon Mackenzie explains why. As the world teeters on the brink of catastrophe, we desperately need fresh ideas for how to solve our problems fast, and this book offers exactly that – a simple, elegant and yet generally unappreciated way to repair our planet.

Very few people realise just how well and quickly veganism would save the world. Do you know, for example, that at least 87% of all greenhouse gas emissions are caused by animal agriculture? Of course, it’s starting to become common knowledge that we all need to eat less meat and more plants, but this won’t be enough – we need to stop eating animals altogether.

We in the West are only unaware of the full potential of veganism, which is still viewed as an extreme moral philosophy and lifestyle, due to our cultural conditioning. But this book will help you see through this, to access your natural awareness, and create a healthier, happier, and more connected world for all.

Leading authors have praised The Sanity Diet as “lucid and unsettling…an enthralling and invaluable guide to a deeper understanding of our dilemmas”, “magnificently researched, thought-provoking and paradigm-shifting,” and “a tour-de-force of Systems Thinking”.

Dr T. Colin Campbell, co-author of The China Study (over two million copies sold worldwide), has contributed a foreword.

The Sanity Diet is available to pre-order now at, ($10 per e-book, $20 per hardback) where you can also test your knowledge about the state of the planet by taking a quiz, read a summary and/or excerpt, find out a bit more about the author, contact him and/or join in the discussion.

Written in a highly readable and accessible style, this fascinating and important book will appeal to adults and older children. Meat-eaters are warmly invited to challenge their preconceptions by reading it!

About the author
Gordon Mackenzie has a first-class degree in philosophy from Durham University (UK). He lives and works as a translator in Cambridge (UK). This is his first book.

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