Natoora Launches Revolutionary App for Chefs

[] London, United Kingdom – Leading fruit & vegetable specialist Natoora announced today the release of Natoora App 1.5, their breakthrough new app for iPhone iPad, and iPod touch devices, designed to revolutionise the way professional kitchens do their ordering. Built using the latest mobile technology, the app provides chefs with in-depth, real-time seasonal news for fast, informed ordering at the tap of a finger.

“Our new app delivers an unprecedented level and frequency of information. For the first time ever, chefs will have access to a depth of product information which allows them to react daily to changes in product quality, provenance or adverse weather effects,” said Natoora CEO Franco Fubini. “It marks a radical shift from hazy supply chains to one with complete transparency.”

The kitchen is a space of immense innovation, yet chefs still rely on the weekly market report for their produce news (out of date the moment it’s printed) and leaving voicemails or sending emails to place their orders. This creates a serious lag in keeping pace with nature: fruit & vegetables are always on the move, changing from one day to the next.

The Natoora app will replace these outdated systems by sharing must-know information straight from the field in the form of a live ‘News’ feed. With a constant stream of updates, the feed highlights changes in flavour, sizing, origin, weather and availability of fruit & vegetables – all critical factors in maintaining a seasonal menu. Chefs simply add items mentioned in the feed directly to their basket, ensuring they are always ordering according to the latest knowledge.

“Using the app lets us work with nature,” says Frenchie Head Chef Daniele Codini. “It allows us to respond quickly to sudden shifts in fruit & vegetables and take advantage of things like heightened sweetness or very short seasons – something you would miss if you blinked.”

A ‘Features’ page offers more in-depth reading on Natoora’s produce, taking kitchens deeper into the world of fruit & vegetables than ever before. This is where chefs are invited to learn and be inspired: it’s the starting point for recipe ideation and creating more meaningful, thoughtful menus based on the whole product story. It’s also a place to discover how things like soil, seed selection and grower heritage impact the final fruit or vegetable harvested. Together, the News and Features pages give a never seen before look at sourcing for some of the world’s top kitchens.

The new app empowers chefs with knowledge, leading to more deliberate, conscientious ordering that takes season, origin and growing into consideration.

Using the app, chefs can:
* Browse the ‘Shop’ categorized by Early, Peak and Late – the distinct seasonal stage a particular product is in.
* Easily view the origin and growing methods for each product (organic or minimum intervention to intensive).
* Order directly through the News and Features pages, informed by the latest seasonal news.

Re-ordering can be done in just 3 clicks through the ‘Past’ orders page, reducing ordering time to mere seconds. And because everyone in the kitchen has access to the app, the whole team can work together on contributing to the same basket.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 8.0 or later
* 20.2 MB

Pricing and Availability:
Natoora App 1.5 is free and is available worldwide through the App Store in the Food and Drink category. The app is currently under limited release as part of a Beta phase, with plans to roll out to all customers in the coming months. Access to content and ordering will be free for active Natoora wholesale customers.Natoora App 1.5
Download from iTunes
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App Icon

Natoora is connecting chefs with lost flavour using new technologies. We are taking the supply chain deeper and further than ever to reach the world’s best growers. Our expertise is in fruit and vegetables and we count over 400 restaurant clients in the UK. Copyright (C) 2017 Natoora. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Jenny Gilbert
Marketing Manager
United Kingdom
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