More Textures, Color Gradients, and Control – Shift 2.0 iOS Filter App

[] San Diego, California – Pixite today is proud to announce the launch of Shift 2.0, the complete photo filter app for both novices and artists. Shift 2.0 allows the user to create thousands of custom photo filters by combining textures, color gradients, and blends to produce stylish effects like grain, vintage, light leaks, and high contrast black and whites. Completely redone from the ground up, Shift 2.0 gives the user full control over each element of the photo filter to achieve beautiful and unique finish to one’s photos.

Colors Overlays:
Shift 2.0 provides striking color overlay presets that can be easily tweaked and customized to the user’s whim. The twelve presets include black and white, solid color hues, and various types of gradients.

In its most basic form, color overlays can be a single color, which changes the tone of the entire picture. By using the color wheel unique to Shift 2.0, the user can scroll through the entire color spectrum quickly and effectively, often landing on the perfect colorization in a single swipe. The user can adjust the opacity of the color overlay using the strength slider.

Color gradients that combine the overlay color from one to another provide an even more stunning look, simulating effects like light leaks or the look or vintage film. Shift 2.0’s innovative approach to color gradients comes in two flavors – two-point control or three-point control. Each individual point, which represents the focus of each color, can be moved, repositioned, rotated, and zoomed allowing for even more control of how the colors fade into each other, producing incredible outcomes.

Shift 2.0 is preloaded with 37 original textures that add film grain, dust, and light leaks that can be repositioned, scaled, rotated, and repeated to the artist’s whim. The strength of the texture can also be adjusted separately from the strength of the color overlays, meaning the user can decide whether the texture, color, or both takes the main stage. Complete texture manipulation like this is the first in the realm of photo filtering.

Blends bring everything together by combining the original photo with the color overlay and texture. Every blend produces a different result – switching between them will produce another entirely different effect even with the same color overlay and texture. Altogether, Shift 2.0 has seven blend modes including standard Photoshop favorites such as multiply, overlay, additive, and screen, as well as custom blends like desaturate and psychedelic. Blends are easily accessible from the color overlays and textures screens so that the effect can be adjusted in real-time while the other elements are tweaked.

Even though creating custom filters that are perfect for each photo is half the fun, favorites let users save and name their go-tos for quick and easy access for the next photo. Of course, the favorites can be adjusted themselves and be used as a starting point for yet another custom filter. There is no limit to the number of favorites that can be saved.

* Create thousands of beautiful photo filters by mixing textures, color gradients, and blends
* 23 sample filters – Use them as starting points or make new ones from scratch
* 12 color overlay presets and color wheel – Pick a color overlay preset and use the color wheel to achieve the perfect look
* 37 original textures that can be moved, scaled, rotated, and repeated
* Fine tuned control over color gradients – Adjust position, strength, and direction
* 7 blend modes like multiply, overlay, additive, and screen
* Image adjustments like brightness, contrast, saturation, and temperature
* Save and name an unlimited number of custom photo filters to your favorites

Device Requirements
* iPhone, iPad, and iPod touch
* Optimized for iPhone 5, iPhone 6/6 Plus
* Requires iOS 7.0 or later
* 69 MB

Pricing and Availability
* Shift 2.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.Shift 2.0
Purchase and Download
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Works created by Shift 2.0 on Instagram
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Located in San Diego, CA, Pixite LLC is run by a small team of talented mobile app developers since 2009. Pixite is focused on providing artists and photographers with creative tools that push the boundaries of artistry on mobile devices. Pixite’s apps include Tangent (App Store Best of 2013, previous Editor’s Choice), LoryStripes (featured in 153 countries in iTunes), Fragment (#1 in the Top Paid iPad App, Photo and Video category) and Union (#1 Top Paid iPad App, Photo and Video category). All Material and Software (C) 2009-2015 Pixite LLC / All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

###Eugene Kaneko
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