Mobusi acquires Upplication

[] Madrid, Spain – Mobusi acquires Spanish startup, Upplication, with the view to strengthen its position in the mobile and SME market. Upplication allows anyone to build their own app within minutes, without the need for any programming skills.

In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network) could create their own mobile app without the need for previous knowledge, time nor an extensive budget. Their vision soon became Upplication, which in 2014 caught the eye of Wayra, the Telefonica Open Future startup accelerator, and who today joins part of the leading mobile advertising company in Spain: Mobusi. To carry out this operation, Mobusi has sought the legal advice of Squire Patton Boggs.

With the purchase of Upplication, Mobusi expands its services even further, already allowing companies to communicate with their clients through web, SMS and apps. “This acquisition sees us strengthen ourselves as the strongest global mobile group across the world. Upplication is an extremely important company for us since we’re now entering the world of SMEs and e-commerce”, states Mobusi CEO, Alberto Cenalmor.

“Automatically building apps is an existing need for many companies – after creating the apps, they will become direct clients of Mobusi who will be able to acquire highly qualified users for them”, highlights Cenalmor.

Jose Luis Vega de Seoane, a Software Engineer, and Victor Rodado, a Journalist, re-invented the mobile app building sector with Upplication, the easiest mobile app-building company available for SMEs, entrepreneurs and local businesses.

Upplication is a SaaS (Software As A Service) and offers pricing plans adapted to each type of company, therefore facilitating technology by banishing the high cost barrier that development usually entails. With Upplication, a SME can rely on its own application through payment plans or, maybe even for free in the future, in exchange for its advertising monetization.

Upplication also stands out for its customer service and support, with various contact channels, and its personal tutor, an expert that accompanies clients throughout the whole process of creating the app. Furthermore, they publish the apps on the Apple and Google stores themselves, implying the removal of another barrier, which some business owners have encountered themselves with.

Nowadays, Upplication, counts with 12 employees and has already helped 30,000 users in 78 countries worldwide. A few months ago, they launched Facebook onboarding, a new integration making the creation of apps even easier and faster. With 3 clicks literally anyone will have their app created.

After the purchase on Mobusi’s behalf, both companies will continue working together to keep on improving possibilities and their service quality. Up until now, Upplication had a business agreement with Telefonica, after Wayra selected this company in 2014, among more than 660 projects for its start-up acceleration programme.

Upplication’s CMO, Victor Rodado Frutos, pointed out the following from the agreement: “We’re looking forward to working together, launching new products and gradually helping worldwide SMEs even more. Jose Luis Vega de Seoane, in charge of the company’s global management, expressed: “This is a very important step because together we are going to offer better solutions for SMEs and we will be able to speed up their digital transformations at a global level.”

* According to the following report: Retratos de las pymes 2015, produced by the Ministry of Industry, Energy and Tourism in Spain in their support for SMEs.Mobusi
Mobusi acquires Upplication

Mobusi is a technology media company with a an expertise in performance advertising. We offer advertisers the opportunity to reach their performance goals through a variety of traffic sources including direct publishers, media buying, RTB and affiliation. It is one of the most valued mobile agencies worldwide, delivering over 270 million clicks a day and generating 550,000 daily conversions in more than 5,000 active worldwide campaigns. We lead by providing CPI, CPA, CPL and CPC campaigns for more than 1,500 advertisers, agencies and developers. We’re also able to integrate incredibly well with the user’s behaviour, showing them the right Ad at the right time for unmatched eCPMs. We have offices in Madrid (HQ), Mexico City and Los Angeles. All Material and Software (C) Copyright 2017 Mobusi. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Mario Torija
Head of Marketing and Communication
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