Meet SHELF Cosmetics – The Beauty World’s Most Innovative New Mobile App

[] San Francisco, California – SHELF is proud to announce the release of SHELF Cosmetics 1.4 for iPhone, iPad, and iPod touch devices, their app that is digitalizing the social experience of cosmetics. Overwhelmed at the Nail Salon? Feeling lost in the beauty aisle? The solution is simple: SHELF, the one stop-shop for all your beauty needs.

SHELF is a mobile application that enables women to track, evaluate and share their favorite nail polish colors with the touch of a button. SHELF is the Instagram Yelp for cosmetics – women can finally share their beauty secrets in a simple, elegant platform. SHELF was created to help women remember the colors and brands they love, while also having an easy way to record those they did not like.

SHELF is designed to offer women a solution to a shared problem: navigating the highly saturated beauty industry. This mobile platform will transform the current cosmetic landscape by empowering women to make better-informed purchasing decisions regarding nail polish and cosmetics by gaining the ability to rate and review their products and to see that of their peers.

Providing women with a sense of community, convenience, and the ability to access important information, SHELF offers benefits that cater to all women. SHELF will continue to make an impact on the entire industry by eventually moving to adjacent market channels, such as lipstick, foundation, hair care products, etc. SHELF is the must-have mobile app for the modern day woman.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 8.0 or later
* 45.9 MB

Pricing and Availability:
SHELF Cosmetics 1.4 is free, and is available worldwide exclusively through the App Store in the Lifestyle category.Shelf Cosmetics 1.4
Download from iTunes
Youtube Video
App Icon

SHELF is the intersection between technology and beauty. We are a social media company designed to help women navigate the beauty world. We empower users to make smarter purchasing decisions with detailed and relevant information about the products that they frequent. By integrating our eCommerce capabilities with social media, we create a fun and digital environment for anybody interested in nail polish and make up. All Material and Software (C) Copyright 2016 SHELF. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Aviva Kamler
CEO & Founder
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