Make Physical Activity a Consistent Part of Your Life with MiFitLife

[] Eugene, Oregon – A unique and valuable fitness tool is scheduled for immediate release, MiFitLife 1.1 for the iPhone. MiFitLife provides users with a highly personal lifetime fitness guide of appropriate and progressive physical activity. It calculates the optimal amount of physical activity they should engage in each week as determined by their body’s ability to use oxygen. By participating in any physical activity, from A to Z, Aerobics to Zumba, individuals of all fitness levels, ages, shapes, and sizes will no longer need additional motivation to incorporate physical activity as a consistent, intelligent, and enjoyable part of their life.

Employing over four decades of scientific research and in-field testing, MiFitLife is the first app to assign a completely individualized fitness program according to one’s ability to use oxygen. After users answer a simple 17-question health profile, the app applies patented regression formulas to accurately calculate their ability to use oxygen (VO2Max) and perform physical activity. The person’s weekly activity goal and the pace of their flexible 13-week program is determined by their VO2Max, their support system, their time available, and their previous week’s activity. Using the app to record physical activity, MiFitLife reports how many VO2 Points the participant earns towards achieving their weekly fitness goal. Moreover, the app grants users a week of relaxation and recovery at the end of each 13-week program and even accounts for periods of relapse. Simple to use, strikingly personalized, and unbelievably accurate, MiFitLife brushes aside generic, one-dimensional exercise programs and provides a unique fitness experience that users can trust for a lifetime.

MiFitLife was developed by Dr. Richard Brown, PhD- exercise physiologist, high school and college teacher, fitness guidance counselor, and coach of 7 Olympic athletes. “Developing MiFitLife has been a process that’s taken years to perfect,” says Dr. Brown. “While many fitness apps claim to give users a personalized exercise guide, MiFitLife is the only program that uses science, practical experience, and patented regression formulas to produce a program that is not only accurate, effective, and easy to follow, but unique to each individual. We believe that the key to maintaining one’s health is physical activity – the real miracle drug. MiFitLife presents users with a simple physical activity program that can be done consistently.”

Feature Highlights:
* Simple 17 question Fitness Profile accurately determines one’s ability to use oxygen (VO2 Max) … their fitness level
* Personal, individual Weekly Goals and a flexible 13-week program that balances challenge and recovery
* Simple activity entry that accounts for any activity
* Activity Log and End of Week Report gives users up-to-date summaries of activities and progress
* Easy to navigate interface delivers all data without distractions

Device Requirements:
* iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad
* Requires iOS 5.1 or later
* 1.0 MB

Pricing and Availability:
MiFitLife 1.1 is $4.99 USD (or equivalent amount in other currencies) and available worldwide through the App Store in the Health & Fitness category.MiFitLife 1.1
Purchase and Download
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MiFitLife LLC is an innovative software development company that specializes in productivity tools that help people make physical activity a part of their lives. The easy to use software can unlock the potential of the body and lead to increased vitality and a healthier life. Years of research and practical experience by founder Dr. Richard L. Brown lead to its first product, a hand-held computer that predated the web, and won a Silver Medal from Business Week for product quality. MiFitLife will continue to develop software that enables users to experience a healthier life. Copyright (C) 2013 MiFitLife, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Katie Campisano
United States
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