Magic Town and The Little Gym Partner To Help Kids Learn and Grow

[] London, United Kingdom – Magic Town and The Little Gym are teaming up to offer a unique arrangement to their customers around the globe. Magic Town is the first virtual world based on popular picture books, and The Little Gym is the world’s premier experiential learning and physical development center for kids aged 4 months through 12 years, with over 300 locations in 28 countries. This partnership provides children a chance to discover new ways to learn, grow and develop a love for reading.

Magic Town is available as both a website,, and an app for iPad on the App Store. Designed for children aged 2-6, Magic Town features nearly 100 interactive stories licensed from the world’s leading children’s book publishers including Hachette Group, Simon & Schuster and Random House. When children enter Magic Town, they meet Max and Izzy, animated guides who explain how to explore the town. Each house in the town is based on a popular picture book character and holds interactive stories and related games. There are fairy tales, original titles, and well-known series.

Members of The Little Gym will get a free one-month subscription to Magic Town, and Magic Town subscribers will have the opportunity to take one, free introductory class at a The Little Gym location.

Mayra San Martin, VP Digital Publishing, Mindshapes: “Magic Town and The Little Gym are a great fit and we’re very excited to be working together to help families find new opportunities for young children. Reading and playing with stories in Magic Town can inspire kids to develop a lifelong love of reading and learning. And The Little Gym offers an equally stimulating opportunity for children to learn and grow through exercise and movement.”

Bob Bingham, President and CEO, The Little Gym International: “The Little Gym and Magic Town share a core value of providing children with highly interactive activities that help them learn and grow. At The Little Gym, our primary focus is building confidence in children by helping them develop skills that will benefit them at home, in the classroom and throughout life. This partnership supports our efforts to provide a well-rounded learning experience and is a natural fit with the ‘Brain Boost’ component of our core curriculum that focuses on helping children develop a love of learning.”The Little Gym
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Mindshapes is the creator of Magic Town. Mindshapes’ mission is to change the way children and adults learn through interactive game-play. The company was founded in 2010 and has offices in London, New York and San Francisco. Mindshapes has produced 10 educational iPhone and iPad apps for children. For adults, Mindshapes has created Language City, an interactive world for learning English as a foreign language. Copyright (C) 2012 Mindshapes. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Andrea Meyer
Global PR Manager
United Kingdom
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