Linguistics/Business-Culture series about Japan by Smartphones/Tablets

[] Tokyo, Japan – Shubiki Corporation, Japan’s leading business content provider, has released a new Japanese linguistics and global-culture series entitled “Japan’s Business Culture” for their business skills application “BISCUE App”, with translation in 3 languages (for English, Spanish, and Latin American Spanish users), which are available on smartphones and tablets.

Due to the increasing number of foreign employees in Japanese companies, the Japanese-language education market has been steadily growing. However, linguistic materials handling business subjects are not necessarily being supplied to meet the requirements of the market demands.

This series is designed for learning both Japanese business culture and Japanese language simultaneously by using an easy-to-use application for smartphones and tablets. The first title is about greetings in a variety of business scenes.

Shubiki Corporation plans to expand the titles of this series to cover various business know-how and business culture in different countries.

BISCUE App is an application that provides global business professionals with the opportunities to learn business skills by using smartphones and tablets in various languages.

Provided for the following platforms:
* Application name: BISCUE (Product name: BISCUE App)
* Compatible with iPhone, iPad, and iPod touch
* Requires iOS 5.1 or later
* Compatible with other platforms in the future
Language: Japanese, and English/Spanish/Latin American Spanish

About “Japan’s Business Culture – Greetings”

Variety of titles:
* For English region: Japan’s Business Culture – Greetings (in Japanese)
* For Spanish region: Japan’s Business Culture – Greetings (in Japanese)
* For Latin American Spanish region:
Japan’s Business Culture – Greetings (in Japanese)
* Keywords used in the course (in Japanese with translation)
* Multiple-choice tests, answers and explanation (in Japanese with translation)
* Detailed explanation (in English, Spanish, or Latin American Spanish)
* Explanation (in Japanese with translation)
* All parts in Japanese include audio narration for improving listening skills

Since 1993, the Shubiki Corporation has been a supplier of business education materials entitled “BISCUE” (short for “Business Rescue”) to a variety of companies and enterprises in Japan. BISCUE presently provides approx. 500 different courses, and is now available as an application for smart-phones and tablets. BISCUE App has been developed around the most current training materials being used in Japanese business, and is available in several localized versions, including English and Spanish, for use by their respective native learners.

A major component of the BISCUE App content is its ability to go into the detailed aspects of business in practice, rather than just describing the theories. With the use of QBL (Question Based Learning), BISCUE App constantly motivates its users and allows them to learn the practical know-hows of business in combination with descriptive narrations.

For localized editions, the content not only includes full translation but is refined to adhere to the customs, culture, and requirements of each language speaking region. Using this concept, BISCUE App aims to provide global business professionals with an opportunity to learn cross-cultural practices and improve multilingual skills.

Device Requirements:
* iOS 5.1 or later
* iPhone, iPod touch and iPad
* 18.7 MB

Pricing and Availability:
BISCUE 2.0.4 is free and available worldwide exclusively through the App Store in the Business category.BISCUE 2.0.4
Download from iTunes
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Located in Tokyo, Japan, Shubiki Corporation is a cross-media digital content provider of various business subjects. The content including approx. 500 pre-packaged titles under the brand name of “BISCUE Business Content”, is supplied in various media such as apps, e-learning and m-learning among others. The courses are used mainly by organizational users in Japan which include global corporations, small and medium sized companies, government, public organizations, and universities. Copyright (C) 2013 Shubiki Corporation. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Harumi Yoshida
Senior Managing Director
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