Lickety Split Lets Parents Motivate their Dawdling Kids to Get Going

[] Cupertino, California – Parents who are tired of nagging their dawdling kids to hurry-up and get ready for school, brush their teeth for a full two minutes, put away their toys, and take care of hundreds of other everyday tasks, can now download the innovative new app Lickety Split 2.0 for iOs from Swirly Studios LLC, and instantly become motivational champions who encourage their kids to “get going” in a fun and uplifting way.

Developed by parents and educational technologists, and ideal for both preschoolers and early elementary school-age children, Lickety Split uses innovative classical musical timers and a fun beat-the-clock game to turn daily tasks that children avoid, into ones that they’ll enjoy completing.

Plus, the app’s carefully-selected classical selections are programmed with an accelerating tempo, which helps children recognize how much time remains for a specific task. They can also pay attention to the app’s fun and friendly animated timer character to stay focused, and complete their task on-time and with a sense of pride and accomplishment.

“We adults are intimately familiar with the concept of time, but we forget that young children really find the whole notion of time quite baffling,” commented Ravi Purushotma of Swirly Studios LLC. “For them, time is an abstract concept that doesn’t make sense in their world, because they don’t have a concrete frame of reference. Lickety Split is designed to help children translate the abstract concept of time into a tangible, concrete aural and visual experience that their developing minds can easily grasp. And just as importantly, the app is designed to enable parents to stop being their child’s feared task-master, and start becoming their child’s champion who provides positive support!”

Currently, Lickety Split includes the following ready-to-use musical timers:
* Ready to leave the house in 5 minutes
* Getting dressed
* Getting ready for a meal
* Cleaning one’s room
* Making one’s bed
* Brushing teeth (for a full two minutes)
* Taking turns

However, parents are also free to create their own beat-the-clock game and set the musical timer to any value they wish, such as “10 more minutes of playing video games” or “wait 15 minutes before going out to play”. And since the app conveniently travels with them on their mobile device, parents and their children can use Lickety Split in the car, at restaurants, in the park, or anywhere else.

Lickety Split, the innovative new app that lets parents motivate their dawdling children to “get going” in a fun and uplifting way, is available now in the App Store.

Language Support:
English, Chinese, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish, Turkish

Device Requirements:
* iPhone 3GS/4/4S/5, iPod touch (3rd/4th/5th generation), and iPad
* Requires iOS 4.3 or later
* Universal app optimized for display on all iOS devices
* Optimized for iPhone 5
* 50.4 MB

Pricing and Availability:
Lickety Split 2.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.Swirly Studios
Lickety Split 2.0
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Swirly Studios LLC’s vision is to make learning an enjoyable part of everyday life; not a chore to be to be dreaded and avoided. The independently owned and operated company is committed to offering engaging learning at parenting apps at prices that are affordable to all. The company believes that learning can be fun and more effective, and loves leveraging the opportunities presented by new technologies to create immersive learning experiences. To date, the company has created numerous educational apps for clients ranging from university research groups to Fortune 100 companies. Copyright (C) 2013 Swirly Studios LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mark Johnson
Media Director
United States
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