LetterGlow app brings WordPress integration to new photo editing suite

[prMac.com] Melbourne, Australia – The Lens Lab, producer of photography-focused mobile apps, today is proud to announce the launch of the LetterGlow app for iPhone and iPod touch on the App Store. The app lets mobile photographers transform any image into a powerful story by applying text and design overlays and lets them upload these images directly to WordPress powered sites; a first for photo editing apps on the App Store.

“The vast majority of photo editing apps only support the simple sharing to social sites like Facebook, Instagram & Twitter,” said Stuart Watson, Founder of The Lens Lab. “With the LetterGlow app we address a missing piece for so many people who just want to create beautiful messages with their photos and then easily use them for their own blog, business or personal endeavour.”

Publishing from iPhone to WordPress:
Bloggers, marketers & business owners already know the value of having their own website to share what they do and to promote their services. With the breadth of photography apps available, it is easier than ever to turn iPhone photos into engaging images that tell a story about the person, the product or the brand. The challenge is that getting those creative images onto a website or into a blog post typically involves more time and effort than simply posting to a social media site.

Applying text and design to iPhone images:
Standing out from other solutions, the LetterGlow app enables users to easily apply text & design overlays to their photos and then quickly share them to both social media and their own blogs and websites. Multiple layers of text and overlays can be applied and then edited using tools like opacity, color, rotation & spacing. The app comes with 42 included fonts but users can also install their own fonts for further customization. The final edited photos are saved at the full resolution and ready to be shared to Facebook, Twitter, Instagram, Flickr and Dropbox, as well as WordPress.

“We believe that apps like this do so much more than just add text over a photo,” said Watson. “LetterGlow is a tool to help creatives, bloggers & marketers share their story and their brand and that’s why we’ve focused on giving them professional features, intuitive design and simple publishing to their own sites & blogs.”

Primary Features – Users of the LetterGlow app get an array of features to edit & share their images:
* Apply multiple layers of text & design overlays
* Select from 42 included fonts of various styles
* Optionally install additional fonts
* Full control over position, rotation, opacity, color, letter & line spacing
* Select from 120 design overlays including shapes, decorations, lines and phrases
* Apply a black or white tint to the photo to help text stand out
* Supports square & rectangular photos at full resolution (up to max device resolution)
* Save design templates to re-use on future photos (e.g. for watermarking)
* Efficient sharing of images via Twitter, Facebook, Instagram, Flickr, Dropbox and email
* Direct upload to a WordPress media library (either self-hosted or WordPress.org site)

Device Requirements
* iPhone 4/4S, iPhone 5, iPod touch (4/5 gen), and iPad
* Requires iOS 6.0 or later
* 12.0 MB

Pricing and Availability
LetterGlow 1.0 is $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category from Thursday August 29, 2013.The Lens Lab
LetterGlow 1.0
Purchase and Download
Press Kit

The Lens Lab Pty Ltd is a privately-owned mobile applications company based in Melbourne, Australia focused on photography based apps established in 2012. Stuart Watson is the Founder and Managing Director of The Lens Lab, and has a long career in product development for a number of international companies. LetterGlow is the company’s third photography-based app that helps people share the story and emotion behind their photos using text & artwork. The company’s previous app, Collect, is established as the top-rated photo-a-day app in the App Store. Copyright (C) 2012-2013 The Lens Lab Pty Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Stuart Watson
Founder and CEO
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