It Is Vapor Launches Mobile Website with Apple Passbook Coupon

[] Redwood City, California – E-Cigarette Outlet, It Is Vapor, the premier one-stop E-Cigarette retailer, has created a mobile version of It Is Vapor online ordering site for easy handheld ordering and finding the store nearest wherever you are. The new It Is Vapor automatically redirects to the mobile version, optimized for browsing the new and expanded product line on your iPhone(R) or Android(TM) device. It Is Vapor has over 70 different flavors of its exclusive in-house brand of e-liquid, and a full range of 510 batteries, starter kits, and other accessories.

The new, expanded Locations section of the mobile web site includes an Apple Passbook(R) coupon valid at all five retail locations in California and Wisconsin for a limited time. Passbook on iPhone and iPod touch is where you store and access all your boarding passes, movie tickets, retail coupons, loyalty cards, and more. The coupon will automatically open on your iPhone when you enter any store, all store addresses are also included on the back of the coupon. All other smartphone users will also see the easy to use list of directions, email addresses and tap to call store phone numbers. Switching to e-cigarettes is big step; call or visit us with any questions! Operating hours for each store are listed on the Locations page.

All of the items seen on the site are also available for in store purchase, and each store has a unique set of additional selections. E-cigarettes generate a vapor mist by heating the e-liquid in a cartomizer or tank system – no fire, smoke, or litter is created. It Is Vapor e-liquids are available in various strengths from 0 to 36mg nicotine equivalent. All flavor and strength selections are available for purchase and delivery from the mobile site as well as from your desktop or in person at any of our stores.

Visit the It Is Vapor site from your iOS 6 iPhone Safari browser and tap “Locations”, scroll to the bottom of the page and tap “Add to Passbook” to enjoy this limited time offer of 10% off your order every time you buy in-store and present the coupon at checkout. Beat the New Year’s resolution this time – make the change today; it’s not smoke, It Is Vapor!It Is Vapor

Established in 2011 with the first store in Redwood City, California, It Is Vapor quickly became the leading Silicon Valley outlet for e-cigarette supplies and accessories, now with two other California stores in Hayward and Anaheim. Wisconsin has two It Is Vapor outlets, in Menomonee Falls and Oshkosh. All of our stores offer dozens of options of E-Liquid vaporizers and flavors! These products contain nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm. The It Is Vapor electronic cigarette is intended for use by smokers 18 years or older (21 where applicable). You must be of legal smoking age in your area to purchase and/or use our products. Copyright (C) 2012 It Is Vapor. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mark Morris
Director, Online and Mobile
United States
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