Gale Rosenberg, discusses the necessary steps to take when publishing music videos. If the music video gets streamed on an OTT device (Over-the-Top) such as a Roku player, a mobile phone, a gaming device, iPad, etc. – it generates additional OTT royalties, but only if it is embedded with a stand-alone ISRC number (International Standard Recording Code); specific to the stand-alone music video.
(LINK FOR IMAGE ABOVE: (https://youtu.be/T5ZMUrm7394 ),
During the interview (https://youtu.be/T5ZMUrm7394 ), Rosenberg discussed that most of the industry has overlooked or wasn’t aware that there is a huge opportunity to gain royalties when published works are played on certain streaming devices. She explains in detail on what OTT (Over The Top) (https://youtu.be/r1h-hEuQgiI) devices are and how they are a new platform to generate streaming revenue. She also introduces an effective process to tackle these issues for her clients to maximize their streaming revenues for their music videos.
Web ‘n Retail is licensed by the RIAA to issue ISRC numbers and embed full metadata for videos (and audios. Go here for more information or to order ( : www.musicmarketingbywebnretail.com/isrc-numbers )
Additionally, Ms. Rosenberg also discusses how her Firm’s Spotify campaigns (https://www.spotifypromotions.net/of-playlist-followers ) are ALL-IN and fully organic. They cover all the bases including: Playlist pitching, eblasting to Indie and Spotify curators, manual submissions to Indie Curators, collaborative playlist placements and BtoC Spotify consumer outreach via Social Media. Unlike other Firms’ offerings, artist campaigns run for 12 weeks in order to fill the need for their clients to achieve longevity, stretching their budgets and realizing results in a “wave”; versus a big spike and then a complete drop-off. The interview also ends with a fun Q&A (https://youtu.be/3qAAWAgmwXk) that any anchovy fans will love to see!
For more information on their Spotify Promotion Campaign visit www.SpotifyPromotions.net
( https://www.spotifypromotions.net/of-playlist-followers )
List of Projects ( at: http://bit.ly/WnR-Projects)
List of Clients ( at: http://bit.ly/WnR-Clients )
Client Comments: ( at: http://bit.ly/WnR-Testimonials )
Facebook ( at” http://bit.ly/WebnRetailFB )
Twitter ( at: https://twitter.com/WebnRetail )
ABOUT THE COMPANY
With over 29 years of experience, Web ‘n Retail, the online music marketing division of Rock ‘n Retail, LLC; has managed campaigns for over 300 artists on major and independent labels as well as for unsigned musicians. They also run SpotifyPromotions.net providing robust services to increase Artists’ Spotify streaming numbers.
The President and Owner, Gale Rosenberg, has years of music marketing experience including positions held at ABC & MCA Records, PolyGram Distribution, Wherehouse Entertainment Corporation and Billboard, Mix, Creem & Thrash Metal Magazines. Ms. Rosenberg is also an adjunct Instructor of UCLA Extension’s “Entrepreneurship of the Independent Artist” required Music Business certification class and a Guest Lecturer on the topic of Online Music Marketing at UCLA and Loyola Marymount University.
*Web ‘n Retail, Rock ‘n Retail, LLC nor SpotifyPromotions.net are not affiliated with Spotify; the website or app. This solicitation is not approved nor endorsed by Spotify USA Inc. All respective logos and use of names, are registered trademarks of the respective vendor. Web ‘n Retail (et al) is not associated in any way with this vendor – nor is Web ‘n Retail (et al) a partner nor affiliate of any of the brands mentioned herein. Web ‘n Retail (et al) lays no claims to their respective logos, names, brand or business.