iCookbook(TM) Team Debuts Butterball(R) Cookbook Plus App

[prMac.com] Sacramento, California – Publications International, Ltd. (PIL), creators of the award-winning iCookbook(TM) app, are proud to announce the release of Butterball(R) Cookbook Plus.

For more than 50 years, the Butterball brand has been synonymous with holiday tradition. Today, America’s No. 1 brand of turkey expands its line of poultry-related products into the digital world with the Butterball Cookbook Plus app. Just in time for the Thanksgiving holiday season, Butterball Cookbook Plus arrives, featuring hundreds of mouth-watering recipes for main dishes, salads, and sides that feature Butterball turkey or turkey products as their main ingredient.

Beyond recipes, Butterball Cookbook Plus also offers users the ability to save and store their own personal recipes, as well as access free downloads of new recipes from Butterball each month. Additional features include, iCookbook’s hands- free Voice Command technology, which makes preparation a breeze as users can advance pages of their recipe without ever having to touch the screen.

Butterball Cookbook Plus also offers access to helpful how-to videos on topics such as choosing your turkey, roasting it, and carving it. And it features articles from Butterball experts with insights on roasting schedules, brining suggestions, a “Golden Thursday” checklist, and even the best way to deep-fry a turkey.

Butterball Cookbook Plus is the second app to be built on the iCookbook platform, following the Johnsonville Kitchens app released earlier this year.

About Butterball, LLC:
As the most recognized name in turkey, the Butterball brand represents more than 50 years of cherished memories with consumers globally. Our retail, deli, and foodservice products are distributed throughout the United States and in more than 30 countries worldwide. The tradition of providing top-quality, great-tasting products that make meals something to celebrate every day has made our brand an American favorite.

Headquartered in Garner, North Carolina, Butterball is the largest producer of turkey products in the United States. The company’s three-pronged approach to doing business right focuses on self-governance, sustainability, and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.3 or later
* Universal app optimized for display on all iOS devices
* 10.8 MB

Pricing and Availability:
Butterball Cookbook Plus 1.0.1 is at the special launch price of $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Food & Drink category.Publications International
Butterball Cookbook Plus 1.0.1
Purchase and Download
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Publications International, Ltd. (PIL) is one of North America’s leading publishers of cookbooks, with more than 400 active cookbook titles and more than 50 recipe magazine releases annually. PIL’s award winning iCookbook platform is available on Windows, Apple and Android devices. Copyright (C) 2012 Publications International, Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

###Jena Vuylsteke Williamson
Appency for Publications International, Ltd.
United States
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