HotYooToo-The First of Its Kind Instagram-Based Dating App

[] Saint-Petersburg, Russian Federation – Just when you thought the online dating experience couldn’t get any better, both in terms of its specificity and overall user experience, the team at MBT, Mobile Business Technologies has come up with a one-and-only Instagram-based local dating app, HotYooToo that uses a refreshingly new approach of leveraging the immense popularity of this social app to help people express themselves using it.

With their previous app InstaRepost receiving a huge number of installations, MBT is waiting with bated breath to see the response to their foray into the social space. So far, the app has received a good response and considering the number of installations so far, it seems like a number of IG users seem to have embraced the concept of HotYooToo, which is all about ‘Stop following. Start dating!’

The company is promoting the app through their very own Instagram Advertising Network, InstaZebra that offers advertisers extremely attractive and low CPM (cost per impression) opportunities and over a 100 million Instagram users a chance to earn cash by posting attractive InstaZebra pictures/ads that resemble a recommendation on their Instagram feeds. While influential Instagrammers can earn cash by including full screen InstaZebra ads on their Instagram feed, MBT will promote their new online Instagram-based local dating app HotYooToo through non-incentivized installs from Instagram, which means no annoying ads and no distractions when you want to find the perfect date or a friend. This is just one of the many advantages of using this app that users will be able to enjoy when they download it. By harnessing the reach (access to 30 million Instagram users) and scope of InstaZebra, MBT has developed an innovative strategy to promote HotYooToo.

HotYooToo not only delivers what it promises, but the best part is it makes dating fun, simple, and easy. All that a user needs is an Instagram account to log into HotYooToo; no hassle of registering an account or remembering yet another user name or password to access this app. The developers have given user privacy top most priority with users having a choice of showing or hiding the link to their Instagram profile. A few clicks it all it takes to complete a quick process of feeding in the age, gender, looking for (preference), location, and looks (photo upload) and voila! your profile HotYooToo is ready in a jiffy.

Once your photos are uploaded to create a PhotoProfile (pick the best that you find truly flattering or upload a maximum of 20 photos from your Instagram gallery, which is really quite generous), all you need to do is find what you like and let the sparks fly. HotYooToo automatically looks for like-minded and similar profiles as soon as you click on ‘Find Match’ and only if you like what you see and vice versa, you can start chatting with your special someone. Sky is the limit when you decide to take it from there. Instagram photos from the existing gallery that reflect plenty of information about a user and their interests such as their weekend activity, sports, food, work, friends etc. speak a thousand words. By capturing ‘life in pictures’ and through location-specific matching, HotYooToo’s Photoprofile maximizes the possibility and increases the likelihood of users with similar profiles meeting each other. What could be better?

What makes HotYooToo truly unique in every sense is its visual appeal sans filling out lengthy forms and uploading photos that makes creating an online dating profile quite time consuming and above all, extremely boring. Smart sync with an existing Instagram account and features that include, but are not limited to sorting contacts based on their popularity, hotbook (fans and mutual users), and badges makes the entire experience interesting and exciting at the same time. Users also get to stay up to date with the activity of their matches.

Founded in 2012 by Dmitriy Zaretskiy, the team at MBT is an eclectic mix of 40 ambitious specialists in different fields who have managed to do great things within just a few months of the inception of the company. Speaking about the USP of HotYooToo, a representative of the company says, “You are what you shoot and this exactly what our app is all about. It’s as real as it gets and the decision making process is as quick and simple as a yes or no. Users immediately get to see a person’s interests through the PhotoProfile and if they like what they see, it’s great, if they’re hesitant, they can always move on.” HotYooToo adds an entirely new dimension to the process of online dating, finding love or a friend, chatting, and sharing interests in a 100% safe and secure online environment.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 6.0 or later
* This app is optimized for iPhone 5
* 22.5 MB

Pricing and Availability:
HotYooToo – Dating App for Instagram 1.2 is Free and available worldwide exclusively through the App Store in the Social Networking category.MBT
HotYooToo 1.2
Download from iTunes
Screenshots 1
Screenshots 2
App Icon

MBT Limited is based in Saint-Petersburg, Russia, and was founded by Dmitriy Zaretskiy in 2012. MBT is a young company that aims to improve competencies in the development, marketing, publishing and operating of mobile applications. MBT is represented by 2 companies: Mobbtech (apps development and publishing) and Mobbnet (marketing within mobile content). Copyright (C) 2013 MBT. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Kristina Nikulenkova
Advertising Manager
Russian Federation
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