Honest Globe is proud to announce its Chief Marketing Officer (CMO) and Corporate Advisory Board Member, Don Donovan. We’re celebrating one year since Don Donovan joined Honest Globe in October of 2019, and we’re looking forward to the exponential potential of our company.
With an undergraduate degree in math and a graduate degree in decision sciences, data scientist Don Donovan translates consumer behavior clusters into predictive modeling. His behavioral economic algorithm can predict results within a 5% margin before even spending a dollar. His book “The Right to Succeed™” describes his calculated ethnographic research model, and has helped more than half of the Fortune 500 using this approach.
He earned his “overnight success” after 35 years of practice in behavioral economics; recognizing factors that cause or prevent consumer purchases and quantitatively testing them. Twenty of those years were at Procter & Gamble, in brand management, where he was promoted from the bottom, contributed to two patents, and finally became Vice President of Marketing and Innovation before working with P&G’s child company Reflect.com. Don was eventually appointed “Research Fellow”, the only marketing person to ever receive this title in the company’s 180-year history.
In 2002, Don started Baker Street Solutions, drawing inspiration from Sherlock Holmes’ ability to solve problems when nobody else can. As their Founder, CEO, and “Discovery Guru” for 15 years, he has extensive experience presenting the right message to the right prospects at the right time. Baker Street Solutions includes the consulting group, behavioral economics labs, and full-service marketing and advertising agencies. He’s also invented and sold 10,000 copies of a board game and is also sought after for inspirational speaking and capability training.
With Don Donovan as CMO and on the Corporate Advisory Board, the Honest Globe family is now even more inspired and able to improve the quality of people’s lives.
About Honest Globe Inc & Elixicure:
Elixicure All Natural Pain Relief is manufactured by Honest Globe Inc., developers of Over-The-Counter (OTC), luxury cosmetic, health and beauty products. The company’s products are made with naturally derived ingredients, using certified industry-standard Good Manufacturing Practices (GMPs).
Elixicure and Honest Globe comply with the most rigid standards set by the FDA, which established GMPs for the Food, Beverage, Drug, Cosmetic, Medical Device and Supplement industries. GMP Guidelines outline and identify minimum operating and testing requirements and standards that manufacturers must meet to ensure products are consistent in quality from batch to batch and safe for human use or consumption.
“We believe in honoring our connection to nature. Our vision is to improve the quality of peoples’ lives by creating high-quality effective plant-based products.” -Eyal Kotler, CEO
For more information visit https://honestglobe.com/