Guide launches its highly anticipated technology to a global audience

[] Cupertino, California – Guide’s avatar based approach to read and display the news allows users to curate and consume content when reading isn’t an option. Since launching on July 1st, Guide skyrocketed into the top five charts in the iPad News category in seven countries and continues to hold it in the U.S. (#3) and South Korea (#5), while maintaining a position on the top ten charts in two additional countries (Thailand and Venezuela). The app currently has a 4.5 star rating.

“We always felt that Guide would resonate with consumers in Asia, but could have never anticipated such a dramatic adoption while still an Englishonly app,” said Guide CEO and founder Freddie Laker. “This region will be a huge part of our global strategy going forward as we work to capture the large opportunity to define how users will curate and passively consume online content worldwide.”

Guide’s core technology focuses on transforming textbased news content into a dynamic and engaging video experience by utilizing embedded images, videos, and even social interactions into an experience narrated by a virtual news anchor. “Helping both small and large publishers generate video content directly from their existing, textbased content is a big part of our ongoing efforts,” said Guide Chief Operating Officer and head of publisher relations Leslie Bradshaw. “The early success of our consumer experience is helping to validate our approach and our value.”

Over thirty major publications have covered Guide since it announced its technology and vision in February 2013 and it has been named one of the top startups to watch by PC World, Read Write, Laptop Magazine, and Bloomberg Businessweek. Last week’s launch marked the first time the public was able to download and engage with Guide.

Device Requirements:
* Compatible with iPad
* Requires iOS 6.0 or later
* 42.6 MB

Pricing and Availability:
Guide: Watch Online News, Blogs, and RSS like TV 1.1 is Free and available worldwide exclusively through the App Store in the News category. Founded in August 2012, Guide is launching a series of applications across iOS, Android, and web featuring its technology over the next four months.Guide
Guide: Watch Online News, Blogs, and RSS like TV 1.1
Download from iTunes
YouTube Video (Demo)
App Icon

Guide is an app that turns your favorite online news, blogs and social streams into video. Using cutting edge avatar technology and the latest generation of texttospeech technologies, Guide reads and displays your content so you don’t have to read it. This allows content to be consumed while you cook, exercise, commute, eat, work or go through your morning ritual. Guide launched in private alpha in February 2013 and in beta in the iPad App Store in July 2013, with Android and web releases scheduled before the end of the year. Founded in 2012 by serial entrepreneur and former VP of Strategy at SapientNitro Freddie Laker, Guide is based in Miami, Florida where Chief Operating Officer Leslie Bradshaw, VP of Product Lars Furtwaengler, and its core team of engineers are located. All Material and Software (C) Copyright 2013 Guide. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Mark Johnson
Media Director
United States
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