Launches Premere iPad App

[] New York, New York –, renowned for offering inspired gift suggestions and expert advice, today announced the launch of the brand’s first free iPad application. The 1.1 app offers a unique combination of thousands of expertly curated gift ideas with simple to use tools that enable people to become exceptional gift givers directly from their iPads.

“Millions of shoppers will find relief from gift fatigue by utilizing the iPad app,” said Dana Holmes, Editor in Chief of “As the leader in online gift giving, we are thrilled to be making the leap into the mobile app world. This new experience combines everything that you know and love about, plus tools designed with the iPad user’s lifestyle in mind.”

Whether shoppers are browsing in their spare time for a future purchase, or in need of a last minute gift idea on the go, the app makes it simple to give great gifts. The app offers multiple functions to take the guesswork out of gift giving and create a one-stop-shop for organizing gift shopping with ease.

Special features include “Gift Lists” which lets users create multiple, sharable Gift Lists and provides pop-up reminders for special gifting days so that no important gifts are missed. Users can also take advantage of a “click and drag” function to drag their favorite gift picks into an unlimited number of customizable Gift Lists that help organize the gift giving process. Gift Lists can be saved for future reference or shared to collaborate with others on selecting a gift.

Additionally, a “Shop by Personality” function allows users to search by various personality types ranging from Guys Guy to Trendanista, to reveal gift recommendations hand-selected by’s team of experts, the Gift Gurus.

The app’s sleek design, editorial sourcing and practical tools, make it an important partner for the holiday season and gift giving occasions throughout each year.

Device Requirements:
* Requires iPad with iOS 5.0 or later
* 10.8 MB

Pricing and Availability: 1.1 is free and available worldwide exclusively through the App Store in the Lifestyle 1.1
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About, the #1 resource in gift giving, receives an average of 8 million page views per month. It enables shoppers to become better, more inspired gift givers with its unique tools and services. Their team of experts, the Gift Gurus search through millions of products and organize the few best gifts in one easy to surf space. was founded in 2005 and is a wholly owned subsidiary of Liberty Media Corporation (NASDAQ: LINTA). For more information, visit

###Brandon Sansone
DKC News Account Executive
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