Fy creates Unique Shopping Experience with New Mobile App

[prMac.com] Berlin, Germany – Project J Ltd is proud to announce the release of Fy 2.1 for iOS, its innovative new discovery app for iOS. Driven by a vision to create a beautifully simple, easy-to-use mobile shopping experience, Fy offers customers a mix of the world’s hottest jewellery, accessories, watches, stationery and tech accessories all in one place.

With a wealth of professional experience in buying – and as a self-confessed accessories fiend – Co-Founder and Chief Scout Fyona Kovero is always on the hunt for that unique showstopper. She believes that dressing up should be fun & that ‘special’ should be both accessible and affordable. Fy is a curated and beautifully designed journal of Fyona’s expeditions; from bustling markets to sequestered ateliers, her impeccable eye for style is trawling the globe and placing it’s most exciting accessories in the palm of your hand.

“Accessories can make a look, but for many women, they’re the last addition to an outfit” says Fyona, “The pieces you’ll buy from Fy aren’t just accessories you pick up on the high street: they’re made to be the centre of attention. Plus, Fy is a truly unique mobile shopping app that finally makes shopping on your phone simple, fun and addictive”.

Every time the app is opened, customers can discover a constantly evolving, curated feed of products as well as having the option to shop by category and designer. All the products have been selected for their high quality and unique design, yet are affordable to everyone. Customers store their credit card and shipping details on the app – so instead of a traditional shopping cart every purchase is made with a simple tap and delivered for free by Fy.

Fy works directly with over 200 of the most creative emerging brands and provides a whole ecosystem of services to help support their growth. As well as producing an exciting mix of lifestyle, product, lookbook and customer imagery and gifs they take full control of all the logistics and marketing for the brands letting them concentrate on what they do best – designing and producing great products.

And this is just the beginning, in the pipeline are more simple sharing features, a personalised feed, Emoji reactions and more to make the Fy experience even more fun, relevant and simple. The app was launched in March 2016 and has already been featured by Apple as Best New App, Buzzfeed, The Daily Mail (UK), The Daily Telegraph (UK), Netted by The Webbys and more.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 8.4 or later
* 8.9 MB

Pricing and Availability:
Fy 2.1 is Free and available worldwide exclusively through the App Store in the Shopping category.Fy 2.1
Download from iTunes
Promotional Image
App Icon

Fy is the trading name of Project J Ltd which was set up by 3 friend’s (Tom Beverley, Jonathan Thomson, Fiona Kovero) who’d previously worked together at Fab and onefinestay (both venture backed, high growth startups). The company is based in Berlin but is a UK business. Investors include 500 Startups (US), Provider Capital (Sweden), Independents United (UK) and a number of London and Stockholm based angel investors. Project J Ltd is redefining mobile commerce and Fy is their first app/brand. All Material and Software (C) Copyright 2016 Project J Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Thomas Beverley
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