FunPlus Set to Change Role of Mobile Games Publisher via PublishingPlus

[] San Francisco, California – The FunPlus Group, a worldwide mobile social gaming company, today announced the creation of PublishingPlus, a revolutionary new mobile game publishing program that will provide game developers with a simple, transparent alternative to “traditional” publishing. PublishingPlus is now open for all free-to-play developers to apply, regardless of team size or location.

Before joining FunPlus as Head of Business Development, Greg Essig managed the games section of the App Store at Apple, where he liaised with numerous game publishers and developers. Prior to Apple, Essig helped create the gaming division for Creative Artists Agency (CAA) where he led numerous development and publishing arrangements. These roles helped shape his understanding of the mobile games marketplace and how PublishingPlus can make it better for developers.

Drawing from FunPlus’ expertise as a global leader in the free-to-play mobile industry, and strong local presence in major marketplaces worldwide, PublishingPlus will provide independent development partners with a wide range of financial and operational support in addition to expert guidance throughout all stages of their games’ lifecycles. Through a structured tier-based system, the program will give developers clearly defined, pre-negotiated milestones and deliverables to ensure concrete expectations for both parties with significantly mitigated risk.

The PublishingPlus program is based on four differentiating tenets:
* 100% upfront financial support from concept to launch
* A 50/50 net revenue split between FunPlus and developers
* Global marketing and operations support on iOS and Android
* Developers’ continued ownership of their IP

“PublishingPlus is a major step into the future of mobile game publishing,” said FunPlus Co-founder and CEO Andy Zhong. “The current market has let too many great games fall by the wayside due to uncertainty. By eliminating that confusion and offering FunPlus’ wealth of experience and resources, we hope to change this trend so that talented developers have a chance to shine.”

The PublishingPlus website is live and officially accepting applications as of today, May 11. In its transparency, FunPlus includes an easily accessible term sheet for interested developers.

“PublishingPus is a mobile publishing design for the modern mobile market,” said Essig, “With our structured program, developers can focus on making great games, without the headaches that come with negotiating for the resources needed to get there.”

FunPlus gives developers unparalleled support in the mobile free-to-play games space. This includes project financing, art guidance, engineering and tech assistance, design, analytics, localization, monetization, marketing and live operations services.

“As a developer, choosing a publisher is critical to the success of our project, and of our company, and it can be downright scary,” said Octact Co-founder and COO Paul Chieffo. “FunPlus made it easy. Their team has given us the resources to succeed and stands behind us every step of the way. PublishingPlus will make the marketplace more approachable for indie developers everywhere.”

Game developers interested in applying are free to submit their ideas for consideration at any stage of development. PublishingPlus will consider applications as early as paper documents or as far along as geo-beta. Financing begins immediately and support continues for each successful tier and milestone met.FunPlus
CrunchBase Profile
Press Kit (zip)

FunPlus is a global mobile social gaming company that puts fun first for players worldwide. Over 4 million players enjoy the company’s signature game, Family Farm, each day. FunPlus has more than 200 employees and offices in San Francisco, Vancouver, Canada and Beijing, China. All Material and Software (C) Copyright 2015 FunPlus Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Kate Lollar
Bender/Helper Impact for FunPlus
United States
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