Focus Point Photo App Updated with Sophisticated Sorting and Labeling

[] Vancouver, Canada – Sarofax announces that their top-selling iPad Photo app – Focus Point – has been updated to included sophisticated album sorting and thumbnail labeling. Focus Point 1.3 has been updated with sophisticated sorting and labeling.

“After our first release we listened to the community around the app. We fixed a few small bugs, but thought that wasn’t enough. So we’ve added the most sophisticated sorting available, tightened up the interface, added customizable thumbnail labels, and expanded search to include caption, keywords, date, and filename,” says Ash Mishra, CEO of Sarofax.

With the new features, Focus Point ups the game in the premium photo browser category. There’s simply no other app that has implemented core browsing features as advanced as Focus Point.

“We take our time to add features, because we want to do them right the first time. This means making sure that we pick the most intuitive approaches, and those that balance advanced functionality with usability. Take for example the new sorting feature, there’s 12 metadata properties you can easily arrange using draggable rows. The combination of those 12 properties – ascending or descending in any order – allows several million sorting combinations.”

Aimed at amateur and intermediate photographers, Focus Point is the only photo app with dynamically resizable thumbnails, a feature normally seen only on desktop apps. Other photo apps have fixed size thumbnails. With Focus Point, you can just pinch or zoom your fingers, and thumbnails shrink and grow instantly.

The new thumbnail labeling feature allows you to add context to thumbnails – by default showing title, date, or filename. But if you want to review your photos – choose to show exposure bias, ISO, shutter speed, and focal length. You could even choose to show camera model and lens. It’s completely customizable, and makes for a great way to review images.

Focus Point continues to offer a detailed metadata view. “There’s so many apps that just list metadata detail properties in a list without any formatting or presentation. How useful is that?” asks Ash.

In the full-screen mode, a swipeable panel displays titles and captions, a geographic map in the first panel, the camera settings and EXIF in the second panel, and file information such as the name, size and aspect ratio in the last panel.

Focus Point provides a beautiful minimalist design throughout, with useful features through the use of gestures – from manual slideshow controls that allow swiping back and forth, to the ability to edit captions and titles with dictation. Search capabilities include searching albums by title, caption, date, keywords, or filename.

“As amateur and professional photographers, we designed this for ourselves with a dedicated team working the last 2 years. Focus Point is about making the best photo browser for iPad.”

Photo enthusiasts and pros – get your copy today.

Device Requirements:
* Requires iPad with iOS 5.1 or later
* 17.0 MB

Pricing and Availability:
Focus Point 1.3 is $3.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.Focus Point 1.3
Purchase and Download
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Sarofax, located in Vancouver, Canada, combines a deep appreciation for vision and form with advanced technical ability to create exciting mobile products for consumers and media organizations. Copyright (C) 2013 Sarofax. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Ash Mishra
Managing Director
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