Exploring Britain gets easier

[prMac.com] London, United Kingdom – Featured in iPhone’s App Store in USA, Canada and Australia, this comprehensive app is the Swiss Army knife of travel guides. Many travel apps only focus on one thing, but ‘mX Great Britain’ boasts features from five different apps in one free package. Users will no longer need to move between offline maps, weather guides, WIFi finder, social media clients, booking sites and city guides.

The role of mobile in destination marketing is increasingly important. Based on a recent Nielsen study, mobile has a significant effect on travelers’ decision-making, with 43% of users who used their Smartphone for travel research ended up making a purchase.

With millions of TV viewers who enjoyed how Britain looked for the Olympics, planning their next trip, ‘mX Great Britain’ app makes it easy to explore what Britain has to offer. Users can quickly and easily discover things to see and do for 38 destinations in Britain, where to eat, shop and have fun. The app also let users make direct bookings for flights, hotels, car hire and theatre tickets, offering some of the best deals available.
It even lets you share your travel experience via Facebook and Twitter, so that your friends and family can keep up with your holiday without resorting to a postcard.

Device Requirements:
* iOS 4.3 or later
* iPhone, iPod Touch and iPad
* 4.1 MB

Pricing and Availability:
mX Great Britain 2.0 is free and available worldwide exclusively through the App Store in the Travel category.mX Great Britain 2.0
Download from iTunes
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Headquartered in London, Mobiexplore is a mobile publisher specialising in the development of innovative mobile guides. Featured in iPhone and Nokia app stores, and with over 1.3 million downloads of its travel guides, they have proven to be a success with tourists and locals alike. Copyright (C) 2012 Mobiexplore. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Vedran Prazen
Managing Director
+44 (0)207 608 5617
United Kingdom
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