FOR IMMEDIATE RELEASE / PRURGENT
Personalization Pioneers, a global event series helping innovative organizations meet ever-demanding customer expectations and experience optimization challenges, today announced its latest XP Roundtable, entitled The promises and pitfalls 1:1 personalization presents on the path to customer-centricity. The virtual event will provide a forum for industry experts to discuss why the industry is so obsessed with one-to-one outreach and how, despite the compelling nature of hyper-personalization, there is still value in optimizing experiences for larger audience groups.
The fourth virtual XP Roundtable event, set to take place on December 3rd from 11 AM – 12 pm EST, will cover both the macro and micro lens required to establish a deep understanding of the wants and needs of different customers. The roundtable will be led by a group of industry experts, including:
– Megan Hoover, Former eCommerce Testing & Optimization Manager at Yeti
– David Mannheim, Founder and CEO of User Conversion
– Ben Malki, Director of Customer Success at Dynamic Yield
“The virtual event space is incredibly crowded these days given that in-person events have temporarily been put on hold, and the stakes are even higher now,” said Jovanna Hart, Senior E-Commerce Manager at Stio “Among the many possible options, the XP Roundtable events are some of my most frequented resources for keeping on top of industry trends.”
Previous virtual XP Roundtable events have tackled topics such as Amazon in Times of Crisis, The Different Stages of Maturity in Testing and Personalization, and How to Effectively Incorporate Personalization Into Your CX Optimization Strategy, and have included speakers from Macy’s, e.l.f. Cosmetics, Hydro Flask/OXO, Brooklinen, and the American Society of Clinical Oncology, among others.
“There are so many different interpretations floating around about what personalization means and how to leverage it,” said Yaniv Navot, VP of Global Marketing at Dynamic Yield. “We are excited to use the Personalization Pioneers virtual XP Roundtable event as a platform to address critical topics like this. Only by shining a light on common misconceptions and unhealthy expectations of the customer experience can brands begin to fully realize the full potential of their optimization efforts.”
To register for the XP Roundtable event, visit: personalizationpioneers.com/xp-roundtable-ep4/
About Personalization Pioneers
Personalization Pioneers is a global events series focused on helping innovative organizations meet the ever-demanding customer expectations and experience optimization challenges that arise in today’s fast-moving business environment.
About Dynamic Yield
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.