DoggyDooDar Helps Dog Owners Have Fun, Earn Prizes and Help Environment

[] Cupertino, California – Dog owners who want to enjoy endless hours of fun, earn great prizes, and help the environment all at the same time can now download the remarkable, 100% free new app DoggyDooDar(TM). Created by the DoggyDooDar team at Latebird Limited, and led by Freddie, the brilliant canine creator of the app, DoggyDooDar features an easy and intuitive interface that allows users to:

* Create a fun profile of their dog along with photo, and get to know other users and dogs in the area

* Find and add dog waste bins on a global map – currently, there are over 10,000 bins/ cans and counting, and they automatically update each time the app starts.

* Find and add dog-friendly services on a global map, such as restaurants, bars, pubs, hotels, guest houses, pet shops, veterinarians, dog salons, dog parks, and many more.

* View dog-themed galleries, and easily share and upload photos whilst on the move.

* Download dog-themed photos to use as device wallpaper.

* Score lots of DoggyDooDar Stars in the process and compare scores on the app’s dedicated leaderboards.

Plus, to promote a warm and friendly community feel (just like when dog owners dispose of waste responsibly), users can see who last tagged a dog poop waste bin or service/ location. They can also access the app’s global map when they’re offline, which is ideal for when they’re walking in remote areas.

And if all of that didn’t make this 100% free app the most dog-friendly invention since the rubber ball, DoggyDooDar users can earn great prizes simply by visiting dog waste bins/ cans or dog-friendly services or locations and “tagging” scoring them thus scoring DoggyDooDar Stars.

Each daily visit and tag at a dog waste bin/can earns a user one DoggyDooDar Star, while each dog-friendly service or location tag earns a user two Stars. The user with the most stars each month wins a gift voucher (monthly scores reset each month), while the user who has most stars over a calendar year wins a big grand prize. In addition, spot prizes are awarded each month to randomly-selected users who have at least one star to their credit.

Both dog and non-dog owning users can add any waste bin/can that is legally allowed to receive correctly wrapped dog waste. Allowing everyone to keep their community free our four legged friends’ daily little gifts.

“It doesn’t matter if you’re talking about a relatively small dog like our beloved Freddie – who, by the way, feels very strongly about dog waste (when offered a small treat) – or a giant Great Dane who looks like it could bear a saddle: the amount of dog waste produced worldwide each year is amounting to tens of millions of tonnes, and it’s a real environmental danger,” commented a senior source at Latebird Limited. “Disposing of your dog’s daily waste responsibly is the law in the UK, Europe, the US, Japan, Australia, Canada and many other countries around world. With DoggyDooDar, we’ve made picking up dog poop fun – and like the Olympics, we too want to create a global league of social and environmental responsibility through our devoted community of DoggyDooDar users. But that’s just one part of the app or, if you will, one piece of the doo. Because users can find dog-friendly services and locations, connect with other dog lovers, and win great prizes – and it’s all 100% free!”

DoggyDooDar, the remarkable new app that lets dog owners enjoy endless hours of fun, earn great prizes, and help the environment all at the same time, is available now in the iTunes App Store.

Device Requirements:
* iPhone 3GS, 4, 4S, iPhone 5, iPod touch (3/4/5 gen) and iPad
* Requires iOS 4.3 or later
* 6.7 MB

Pricing and Availability:
DoggyDooDar 1.16 is Free and available worldwide exclusively through the App Store in the Lifestyle category.DoggyDooDar 1.16
Download from iTunes
YouTube Video (Demo)
Screenshot (Splash screen)
Screenshot (Waste Bins)
App Icon

As relatively new dog owners (the real Freddie joined our family 2 years ago), the practicalities of dog ownership and social and environmental issues around dog waste disposal were the spark to creating DoggyDooDar. Our goal is to inject some daily fun into the messy, and sometimes lonely, business of collecting your dog’s waste gifts and offer you the chance to be rewarded for being clean and green. We have had lots of fun developing this application and already have ideas for making further improvements. Latebird Limited is the sole legal owner of the DoggyDooDar app, DoggyDooDar trade marks and all other associated intellectual property rights. Copyright (C) 2012 Latebird Limited. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mark Johnson
Media Director
United States
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