Cream newsreader for Mac learns what you like

[] Amsterdam, Netherlands – The Mental Faculty BV today is proud to announce the release of a new newsreader application for Mac called ‘Cream’. Cream is the first newsreader that learns what you like. Using technologies from junk mail handling, it can filter stories based on past reading habits.

Cream is a lightweight application designed to address the excessive influx of news that overcomes many Mac users. Rather than providing an advanced interface for organizing news feeds, Cream’s interface is a simple stream of news stories, similar to most Twitter apps.

Clicking on a story reveals a popover bubble. You can add the story to a read-it-later service like Instapaper, Readability, or Pocket, or you can open the story in your browser.

When you read a story, Cream marks it as interesting. When you ignore a story, it is considered uninteresting. This information is used to learn what types of stories you like.

Cream provides a number of ways to filter and sort news stories. You can sort by ‘creaminess’, which is the likelihood you will like a story based on your past reading habits. You can also restrict the number of stories shown. For example, you could just include the top 100 stories in your feeds, sifting out the less interesting ones.

Cream includes import from Google Reader, which makes migrating to the app trivial for most. Cream can also be used in combination with other newsreaders: you can read in Cream when time is short, and open your other newsreader for a more comprehensive sweep when you have more time to spare.

System Requirements:
* OS X 10.8 or later
* 64-bit processor
* 2.5 MB

Pricing and Availability:
Cream 1.0 is $4.99 USD (or equivalent amount in other currencies) and available worldwide through the Mac App Store in the News category.The Mental Faculty
Cream 1.0
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Founded in 2009, The Mental Faculty BV is a company based in Amsterdam, The Netherlands, which develops apps for the Mac, iPhone, and iPad, including the study app Mental Case and the newsreader Cream. Copyright (C) 2009-2012 The Mental Faculty. All Rights Reserved. Apple, the Apple logo and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Drew McCormack
+31 6 52678259
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