Convertible, Popular iOS Unit Converter Turns One with Major Release

[] Brisbane, Australia – Douglas Buchanan, creator of Convertible and the name behind Brisbane-based Efecto Pty Ltd today is pleased to announce a major update to Convertible: Unit Converter for iOS. Coinciding with its one year anniversary in the App Store, Convertible: Unit Converter version 1.6 adds some unique new features to an application that has caught the attention of many for its original approach to the often unglamorous task of unit conversion.

The most significant new addition is the ability to view and edit a large number of units as “compound units”. This allows users to break units into more friendly measures such as twelve feet, six and three quarters of an inch, instead of abstract values such as 12.5625 feet. “The challenge faced with implementing this feature was in maintaining the clean interface that has won so many admirers. I think we’ve managed to achieve this without sacrificing anything in the process. When a unit has compound values displayed, there is more information on the screen but it’s presented in a way that keeps clutter to a minimum and is easy to understand,” said Buchanan.

Another new feature is the ability to enter and view some units as fractions. Currently available for inches and ounces, further units will be included in future releases. On this feature, Buchanan acknowledges it’s a challenge to get it right: “The fraction edit feature is still in its infancy, in its current form it’s there to test the water and see how users respond. During testing we noticed there were many different ideas on how fraction editing should be implemented. It’s a difficult feature to get just right and the risk is you end up over-complicating it. The way we’ve implemented it is very simple, I think people will appreciate what we’ve done.”

There are several other new features including the addition of pressure and power conversions as well as numerous bug fixes and improvements to keep loyal users of the application happy. With close to quarter of a million active users, Convertible has become a popular choice for those wanting more from utility applications than just a plain-looking interface.

Major changes in version 1.6
* Display and edit compound values for many units
* New Conversion Type: Pressure
* New Conversion Type: Power
* Favorites are now grouped together at the start of the unit list
* Increased decimal precision on very small numbers
* Significantly improved currency update speed
* Display and edit fractional values for compound inches and ounces
* New style number pad now matches selected theme
* New theme, Hong Kong
* Bug fixed in temperature calculations
* Conversions returning very small values no longer return zero

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 5.0 or later
* 4.5 MB

Pricing and Availability:
Convertible 1.6 is $1.99 (USD) and available worldwide exclusively through the App Store in the Utilities category.Convertible 1.6
Purchase and Download
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Based in Brisbane, Australia, Efecto Pty Ltd was founded by Douglas Buchanan who has worked in software design and development since the late 80’s. Efecto Pty Ltd (formerly Efecto) has been providing commercial grade software solutions since 1999. In recent years Efecto has focused on web and mobile application development including iOS apps. Copyright (C) 2008-2013 Efecto Pty Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Douglas Buchanan
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