Convertible 1.4 for iOS – The Unit Conversion App Perfected

[] Brisbane, Australia – Efecto today is pleased to announce Convertible: Original Unit Converter 1.4 for iOS, a major update to their productivity app that offers a unique approach to converting between various measures of Length, Mass, Area, Currency, Energy, Volume, Temperature, Data, Time and Speed. Offering both standard and comparative measures such as inches to US Dollar Bills, the update completes the feature set by adding conversion sharing and many interface improvements including help screens, in-app settings, cleaner graphics, improved scientific notation for very large or small numbers and a higher degree of decimal precision.

Convertible differentiates itself from other unit conversion apps with its simple to use interface and its extensive range of both standard and unusual conversion units. Convertible’s unique aspect comes from its ability to present arbitrary data in a real world context. For example:

* Comparing a building’s floor area with parking spaces, tennis courts, or Manhattan city blocks
* Comparing large distances with lengths of Interstate 90, the Nile River, or the Earth to the Moon
* Measuring the weight of an object in comparison to AA Batteries, Apples, or even Jumbo Jets

“Many unit converters focus on providing a large range of conversion types (length, mass, volume, angle, currency, etc.) with often just a very limited set of units to choose for each type,” stated Douglas Buchanan of Efecto Pty Ltd. “Convertible challenges this approach by offering the most common conversion types but with a large range of units for each type including non-standard measurements such as geographic measurements, weights of common objects, lengths of buildings, volumes of lakes, distances of planets, etc. By going beyond just using standard units of measure, Convertible becomes both a very versatile data measurement and visualization tool as well as providing a robust set of standard conversions.”

Feature Highlights:
* Beautifully designed, simple, and intuitive interface with unique navigation, allowing all information to be visible and easily accessed on a single screen
* Categorized conversion units allowing quick access to specific conversion types
* Extremely large and small measurements handled with ease (e.g. how many protons to the mass of the Sun)
* Wide range of units available to convert to and from, everything from the atomic to the galactic
* 159 international currency conversions categorized by geographic region with up to date lookup of latest indexes
* Four internationally inspired color themes
* Conversion sharing via clipboard, email or Twitter

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.3 or later
* Internet connection required for Currency Conversion
* 2.3 MB

Pricing and Availability:
Convertible: Original Unit Converter 1.4 is $0.99 (USD) and available worldwide exclusively through the App Store in the Productivity category. Review copies are available on request.Efecto
Convertible 1.4
Purchase and Download
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Based in Brisbane, Australia, Efecto Pty Ltd was founded by Douglas Buchanan who has worked in software design and development since the late 80’s. Efecto Pty Ltd (formerly Efecto) has been providing commercial grade software solutions since 1999. In recent years Efecto has focused on web and mobile application development including iOS apps. Copyright (C) 2008-2012 Efecto Pty Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Douglas Buchanan
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