ColoRotate: Create and Edit Color Palettes with Powerful New iPad App

[] Washington, DC – The Institute for Dynamic Educational Advancement (IDEA) has released ColoRotate, an iPad app that allows designers, artists, and color enthusiasts to quickly create custom color palettes. In under a minute, users can build color palettes from existing images or generate random colors with the color wizard. The app also allows complex, professional adjustments and displays color distributions in 3D.

Fast – ColoRotate is fast. The app’s interactive 3D color scope delivers an instant overview of color relationships, and users can adjust intensity, saturation and contrast with a few taps and drags of the fingertips. Users can share colors via email, Twitter, Facebook, Evernote, DropBox, or the iPad photo library. Connected to Photoshop, ColoRotate becomes a mobile color console.

Unique – ColoRotate features unique tools. The intuitive color scope represents colors in the same way our brains understand color – in 3D. The scope is a welcome feature for those who want to see the relationships between colors or map the distribution of colors in an image. The tool is based on neurological studies of how colors are seen and processed by our eyes and brain, demonstrating that ColoRotate’s three-dimensional view is the most scientifically rigorous display of colors available to designers and artists. Colors are plotted in a radish-shaped “color solid.” In 3D, the vertical dimension represents lightness and darkness, the horizontal dimension is color saturation, and the circumference of the radish contains all the colors of the color wheel. Thus, all colors and their relationships are visualized.

Precise – The app allows precision adjustments to individual colors or the whole palette. Sliders control hue and tint in multiple color spaces, such as RGB, CMYK, or HLS. A joystick control has eight parameters, such as hue, tint, color balance, contrast, and hue rotation.

Inspiration – Sometimes we want a little color inspiration. Users can generate random color palettes by adjusting variables like “natural vs. synthetic” or “muted vs. vivid.”

Blends – Like a painter’s palette, where colors can be mixed together, ColoRotate has a “blend” mode to tweak any color.

Previews – To see how the colors will look in a project, users can visualize colors as swatches, circles, stripes, text, or in the style of Josef Albers (concentric squares) or Gunta Stolzl (patchwork grid). In just 15 seconds, users can create a preview with a source image side-by-side with the palette, and share it by email.

Photoshop Connect – Users can run ColoRotate side-by-side with Adobe Photoshop CS5 or CS6 – serving as a mobile color console that is faster and more powerful than Adobe’s built-in color chooser. The app synchronizes in real-time with Photoshop. Changes to the Photoshop foreground and background colors are simultaneous on the app and the desktop. The app can load the image from the current Photoshop window and add the current palette to Photoshop’s “swatches” panel. More powerful than Adobe’s Kuler Android app, ColoRotate fills a major void for designers and artists who want to use their Apple iPad to improve their color-editing workflow with Photoshop.

The app builds on years of research and development by the team at, who first released a web version of the color editor in early 2009 using Adobe Flash. The new app is the next generation of ColoRotate, and is based on feedback from designers and artists about the kinds of features they need to work effectively and efficiently with colors.

Coming soon: Geometry-based color schemes (e.g., Analogous, Monochromatic, Triad, Complementary, Compound, and Shades) based on color theory.

Language Support:
English, Chinese, Danish, Dutch, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

Device Requirements:
* Requires iPad with built-in camera and iOS 6.0 or later
* 17.7 MB

Pricing and Availability:
ColoRotate 1.1 is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category. Bulk discounts available for educational institutions.ColoRotate 1.1
Download from iTunes
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The Institute for Dynamic Educational Advancement (IDEA) is a nonprofit organization committed to enhancing the public’s knowledge of arts, culture and science. It’s an exciting time for public education, as traditional business models and methods of delivering information to the public are rapidly evolving. In this new world, IDEA draws on some of the best practices of museums, publishers, software developers, and research labs to deliver a variety of programs via the web and mobile devices. Copyright (c) 2012 IDEA. All Rights Reserved. Apple (AAPL), the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Michael Douma
Product manager
United States
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