[prMac.com] New York, New York – The Magzter- BIPL association will enable the latter to promote its diverse range of magazines to larger Indian and international audiences; reaching potential readers in previously untapped segments. Users everywhere will now have the opportunity to read up on some of India’s most acclaimed businesses and related affairs. The choice of BIPL to come aboard Magzter was hardly a task owing to its delightfully compelling publishing tools; the trademark ‘Orey Click Publishing System’, a social recommendation engine and single sign-on in addition to the enormous reach worldwide.
Founded in the late seventies, BIPL was established with a commitment to provide readers with the most outstanding and the most relevant content from the most valued media brands. Over the years it has gained a stronghold in its spectrum by helping create awareness and generating public opinions on critical issues and choices in business, industry, the economy and society. In its journey, the group has continually set higher standards leading the way with new ideas every time.
Magzter will now have on its newsstand all three magazines from Business India Publishing Limited; Business India, Inside Outside and Auto India. Readers around the world just need to download the free Magzter app to access all the editions of the three magazines. That this addition to Magzter’s newsstand comes close on the heels of it being announced as the #1 app on Apple’s charts in Asia, only makes the association stronger.
The magazines from BIPL come at irresistible prices on Magzter at a 30% discount from its bookstand price. The annual subscription to Business India is $9.99, Inside Outside is at $8.99 and Auto India is priced at $8.99.
“This is a great boost for us at Magzter! We are immensely pleased to be associated with the Business India Group especially after coming out on top of the Apple App Store charts in Asia; it is great that one of India’s largest and most renowned publishing house is now a part of our newsstand.”- said Girish Ramdas, CEO, Magzter Inc.
“Welcome BIPL! -is what we would like to say. BIPL is one of the leading publishers in India and we are very excited about the fact that even they have taken to digital publishing. This move means that publishing is only poised to get bigger and you can count on Magzter to take your magazines the extra distance.” – Vijay Radhakrishnan, President, Magzter Inc.
About the magazines
Business India is India’s first and foremost business magazine. Launched in February 1978, this business fortnightly pioneered the market for business journalism, in India. Through the years, despite new entrants in the field, Business India enjoys the enviable reputation of being India’s most respected and credible business magazine.
Informative, topical, objective and comprehensive this magazine provides the complete picture on Indian business and the economy. It packs its pages with in-depth and analytical articles, focusing on different areas of interest and a variety of subjects which have a bearing on the mainstream of business.
Inside Outside profiles the outstanding works of established as well as upcoming design professionals thus serving as an important forum where professionals and others in the design field can share their experiences with the reader.
Columns and features on art, craft, new products, furniture, textiles and accessories available, along with reviews on books, exhibitions and seminars and a kaleidoscope of trends, provides valuable information on what’s going on in the design field and marketplace.
To keep its readers abreast of the latest international design and architectural trends, Inside Outside features the works of overseas designers and design concepts as well as homes of Indians abroad.
Auto India is India’s first all colour monthly auto magazine:
The newest of the three publications, Auto India, launched in 1998 recognized the need for a lively auto monthly, and was the earliest to take off from the starting line. It pioneered the market and quickly establishing a leadership position among auto enthusiasts & the industry.
Business India Publications Ltd (BIPL) is a leading media, information and communications company in India with some of the strongest brand names in magazine publishing. Over the years it has helped create awareness and generate public opinion on critical issues and choices in business, industry, the economy and society, all the while setting higher standards and leading the way with new ideas.
The Group was founded by Ashok Advani in 1978, along with a small team of young, like-minded individuals. The Group developed under him from a single magazine to a large media company within a short span of a few years. In fact, the first title, Business India, was started with a meager capital outlay, a small office space in Bombay and rented furniture and a typewriter.
By investing the profits generated from this first venture, the Group quickly expanded the magazine business to include several new titles – each predominantly successful in its field. Today BIPL occupies an enviable position in magazine publishing, recognized for pioneering new markets and acquiring predominant market shares for its titles.
Magzter Inc. is the world’s largest and fastest growing, cross- platform digital self-service Newsstand with 4.5 million digital consumers transacting through its store. On Magzter, publishers are able to offer digital editions of their publications so readers can easily access, download and enjoy them. Magzter supports formats starting from simple PDFs to fully interactive HTML5 magazines. It is the smartest way to browse, buy and read magazines and books on your tablet or smartphone, whether it’s Apple iOS (iPad/iPhone) or Android (Samsung Galaxy, Motorola Xoom, Dell Streak, Google Nexus-S3, etc.),Windows 8 or just online on the web using your browser at magzter.com.
Magzter presently operates on a revenue share model with the publishers and publishers do not need to invest any monies to go digital. As part of the standard offering to publishers, Magzter also creates Apple Newsstand Apps for all publishers.
The company counts among its publisher customers some marquee names including Alpha Media (USA), Dennis Publishing (UK), Haymarket (UK), Imagine Publishing (UK), Edipresse Asia (HK), India Today Group (India), Black Enterprise (USA), Axel Springer Espana (Spain), Singapore Press Holdings (Singapore), Inspire Entertainment (Thailand) and has been rapidly expanding its publisher base with magazines from USA, UK, China, Hong Kong, India, Indonesia, Thailand, Philippines, Malaysia, Singapore, etc. with Japan soon on the cards.
Every week new titles from around the world are added onto its digital newsstand, making Magzter the #1 choice for magazine readers and publishers the world over.
For more information please write to us on firstname.lastname@example.orgMagzter, Inc.
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Magzter Inc. is the world’s largest and fastest growing, cross- platform digital self-service Newsstand with 4.5 million digital consumers transacting through its store across various devices and platforms. On Magzter, publishers are able to offer digital editions of their magazines so readers can easily access, download and enjoy them. Magzter supports formats starting from simple PDFs to fully interactive HTML5 magazines. It is the smartest way to browse, buy and read magazines and books on your tablet or smartphone, whether it’s Apple iOS (iPad//iPad Mini/iPhone) or Android (Samsung Galaxy, Motorola Xoom, Dell Streak, Google Nexus-S3, etc.) on Windows 8 or just online on the web using your browser at Magzter online. Magzter operates on a revenue share model with the publishers and they do not need to invest any monies to go digital. As part of the standard offering, Magzter also creates Apple Newsstand Apps for all publishers. Copyright (C) 2012 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
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