Break the Ice! iPhone App Puts the Fun Back into Meeting People

[] Chicago, Illinois – Break the Ice!, recently featured in “What’s Hot” in the iTunes App Store, announces an update to their social networking app that allows users to anonymously say “Hi” to other users of the app who are nearby in the same bar, restaurant, class, concert venue, etc. Ideal for meeting new people in real time, the app eliminates the fear of denial or the need for awkward introductions. Break the Ice! gives users a fun way to meet new people in a stress-free, rejection-free environment.

Feature Highlights:
* Meet that special someone, new friends, or simply network while hanging out at your favorite spot
* Real life, real world – meet people truly nearby – not states away like other apps
* Anonymously say “Hi” to people you are interested in – they will only know it is you if they are also interested
* Matches occur only when both people are interested in each other – unless a Match occurs, the person never knows it was you who said “Hi”
* Privacy, security, and safety are the top priority. Only people you are interested in can send you messages through the app, and your phone number is never disclosed
* Users can not receive inappropriate messages from random people that they have no interest in, and others will not know your exact location
* Block and/or report annoying users
* You are always in complete control – you decide when you are online, who you say “Hi” to, and who you match with
* Keep your Matches and send them texts, even after they have left the location
* Sleek, modern look and simple to use – no hearts, no gimmicks, no points
* A fun way to “people watch”, the app will show all people around you, not just the ones you can match with based on your preferences
* If your friends do not have smartphones, create a group profile and allow them to also meet singles and groups near you

The original Beta launch for Break The Ice! was completed in early 2012, and the app was formally relaunched after improvements were made based on initial user feedback. The marketing campaign will be heavily concentrated in San Francisco, Los Angeles, New York, Miami, Dallas, Atlanta, Philadelphia, Chicago, Boston, Houston and Washington DC. The new and improved app has received rave reviews from those people who have already downloaded and used it.

Among the easiest to use free, geosocial networking apps available, users set up a simple profile in minutes. Public profile information and photos can be viewed by anyone, while private profile information can only be viewed by a Match. Users open the app to the “Check the Scene” window that displays people in the area who are members of the free service. Displayed are all Break the Ice! users nearby, not just potential Matches.

After sending an anonymous “Hi” to someone they are interested in, the recipient receives a simple Notification. They go to “Check the Scene,” peruse the photos and profiles, and anonymously say “Hi” to people they are interested in. If both people say “Hi” to each other, the app will let them know there is a Match and will allow chatting back and forth.

“Break the Ice! creates a friendly, secure environment and is indeed a must-have for app-lovers. It is a fantastic and easy way to meet new people and foster new friendships,” stated Justin Luedeke, Founder of Break the Ice! LLC. “We take the awkwardness out of the initial introduction and give our users the ability to meet real people wherever they happen to be.”

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.3 or later
* 10.5 MB

Pricing and Availability:
Break The Ice! 1.10 is free and available worldwide exclusively through the App Store in the Social Networking category. Upgrades to the service are available as an in-app purchase. The app is also available for Android devices.Break The Ice!
Download from iTunes
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Based in Chicago, Illinois, Break the Ice, LLC was founded by Justin Luedeke in 2011. Copyright (C) 2011-2012 Break the Ice, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Justin Luedeke
United States
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